Welcome: module overview & reading material

Welcome to your fourth module. You're half way, well done!

In this module we will cover:

• How to foster curiosity and buy-in  
• How to stay explicit
• Writing vulnerably & relating to your readers

Please refer to the reading material's list for resources for fiction and non-fiction writers that we will be looking at throughout this module.

Let's go!‍

‍

Module Reading Material:

For fiction writers:

• Noughts & Crosses by Malorie Blackman

For non-fiction writers:

• Ben & Jerry’s website
• Maze: User Personas Guide
• 10 Avoidable Startup Mistakes I Wish I Could Undo by Ray Slater Berry (originally posted in GrowthMentor)
• One year in: The 10 lessons I learned bootstrapping my content agency by Ray Slater Berry (GrowthMentor)
• MailChimp blog
• Typeform blog
• Complete Guide on How Great Content Should Be at the Core of Your Demand Gen Strategy by Cristina Rojas
• A Writer’s Guide to Implementing the Science of Persuasion in Copywriting by Olivia Millard

We’ll be referring to these texts throughout this module for examples.