Welcome

Module Reading Material:

For fiction writers:

• Golden Boy: Ray Slater Berry
• Where the Crawdads Sing: Delia Owens
  

For non-fiction writers:

• Selling in email happens through stories: MailChimp
• The Hero with a Thousand Faces: Joseph Campbell

Lesson Summary

Welcome to module two where we'll learn how to build a satisfactory story sandwich!

This module will be essential for those wanting to work on their fiction writing, as well as for those developing their content writing or copywriting skills for brand storytelling.

In this module we'll look at:

• The Hero's Journey
• Beginnings and endings
• Peaks and pits
• Character building
• Fostering style and language
• Adapting to style and language guidelines

You'll find the recommended reading for this module in the resources section.