Extra resource: Social Media for branding and networking

This course wouldn't be complete without a quick overview of how to use Social Media platforms for your business and personal brand.

Here's a rundown of the main Social Media platforms that will help you better brand and network your business.

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LinkedIn:

• It's essential to post consistently and stay on topic to experience growth on the platform and potentially earn a top voice badge
• Determine your target audience (potential clients or fellow freelancers) and create content for them
• Effective use of hashtags is crucial on LinkedIn, as they help users discover relevant content and can be attributed to your profile, pushing your reach

X (Twitter):

• X is an underestimated platform with significant potential for personal branding and networking
• Tweets are searchable on Google, which can boost your personal brand on SERPs
• Use a mix of topical and community-specific hashtags to reach a wider audience
• Identify and use community-specific hashtags to connect with your target demographic

Instagram:

• Instagram is a visually oriented platform suitable for expressing content pillars and creating video content
• While direct client acquisition may be limited, you can build a community and make valuable connections
• Encourage your audience to take action with call-to-action (CTA) stories and include links in your bio to lead users to your business or goals

Always remember...

It's key to set clear goals for each social channel, such as audience growth, networking, or client acquisition. This will help you see if your efforts are making an impact or if you need to correct your course.

Lastly, remember to integrate outreach opportunities into your regular posting schedule. And, optimize your bio links to enhance a click-through rate to those pages that matter most.

Social Media platforms are a great place to show your personality and your expertise, use them wisely, and prepare for great growth!

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