Great stories in business
2 - An Introduction to Storytelling
Exploring your non-fiction course reading
Storytelling is the key to inspiring customer loyalty and creating a lasting impression with audiences. Today, stories are being used by businesses, brands, products, and (of course) in fiction. In fiction, storytelling is used to bring characters to life, weave engaging plot lines, build tension, and inspire emotions. Ultimately, stories are everywhere and play a vital role in inspiring and engaging audiences.
Let's focus on storytelling in business, for now.
Businesses such as Airbnb, Nike, MailChimp, Old Spice, and DSLX have used storytelling to create a memorable brand and drive revenue. This includes using real customer stories to empathize with customers, creating unique brand characterizations, telling fascinating founding stories, and promoting company missions and visions.
Airbnb: community blog
Nike: blog messaging
MailChimp: home page messaging
Old Spice: brand storytelling commercial
DSLX: mission messaging
