B2B Sales Funnel
4 - SaaS B2B SEO
This is how the B2B sales funnel looks: as you can see, the stage with the biggest 'surface area' is awareness. That's where SEO content has the biggest impact.
What this means in SEO terms is that the content produced for the awareness stage often accompanies prospects during the decision process, offering them answers or digital solutions to problems they have.
One of the most significant differences in the B2B SaaS industry is the complex nature of the problems they try to solve. B2B SaaS customers want high-tech and advanced solutions to real problems. They have different expectations than customers in other industries. Instead of expecting a salesy approach, these buyers want to be educated thoroughly on the product. They also want to be guided through the decision-making process so they can be totally sure the solution fits out their specific needs.
Taking dslx as an example
dslx produces content for B2B SaaS companies and we focus on the awareness stage.
Our goal is to boost brand reliability and authority by providing viable solutions and healthful advice in our content, so that our client becomes top-of-mind for these clients. SEO has moved from being a nice-to-have to a must-have to drive sustainable growth for B2B SaaS companies.
Most of our article briefs are based on audience searches, with a focus on high-search volume phrases. We need to know what our audience is looking for in order to build a strong keyword and content strategy.