Benefits of SEO for tech companies
2 - What is SEO
So, what are the benefits of SEO for tech companies?
Let’s take a look...
Key benefits of SEO for tech companies
- SEO will bring increased online visibility
- SEO will improve your user experience
- SEO will bring higher-quality website traffic
- SEO has long-term results
- SEO helps improve analytics and insights
- SEO increases marketing Return on Investment (ROI)
1. SEO will bring increased online visibility
The second page of Google gets less than 1% of CTR. SEO helps your tech company climb the search engine rankings and appear prominently when users search for relevant keywords—on that all-important first page.
This increased visibility ensures that your target audience can easily find you, drivingmore traffic to your website.
2. SEO will improve your user experience
User experience is paramount in the tech industry. With SEO, you can optimize your website’s structure, navigation, and load times, providing users with a seamless browsing experience.
A user- and mobile-friendly website not only keeps visitors engaged but also encourages them to explore further, potentially converting them into loyal customers.
3. SEO will bring higher-quality website traffic
SEO focuses on attracting targeted traffic to your website. By targeting specific (high-conversion, low-volume) keywords related to your tech products or services, you can attract visitors who are genuinely interested in what you have to offer.
💡 Keywords are the best matchmaker between curious or confused users and a website that will show them exactly what they need to know.
Performing proper keyword research and targeting these keywords with the help of SEO tactics will guarantee the algorithm works in your favor and users find you for what you can offer them. This leads to higher-quality traffic, with a greater chance of conversions and sales.
4. SEO has long-term results
Unlike paid advertising, which offers short-term results, SEO provides long-term benefits. By consistently implementing SEO strategies, you can establish a strong online presence and maintain a steady flow of organic traffic over time. It’s an investment that keeps on giving, and is often much cheaper than PPC.
5. SEO helps improve analytics and insights
SEO tools and analytics provide valuable data about your website’s performance. By monitoring key metrics such as traffic sources, user behavior, and conversions, you can gain valuable insights into your target audience, allowing you to make informed decisions and refine your marketing strategies.
If you don’t know what’s working and what isn’t, it would be pretty hard to know what to change. Thanks to SEO audits and reports you’ll have a clear map of potential opportunities. These discoveries can go on to support your sales, finance, product, and growth teams too.
6. SEO increases Return on Investment (ROI)
One of the most significant advantages of SEO–and one that your C-suite sits up for–is its cost-effectiveness. Compared to traditional marketing methods and PPC, SEO offers a higher ROI, as you are targeting users who are actively searching for your products or services.
By investing in SEO, you can generate more leads and conversions without breaking the bank. For example, 59.8% of all traffic to tech companies comes from organic search, and B2B and tech companies generate 2x more revenue from SEO than from any other channel.
However, it’s important to mention that SEO does take time to show results. Your C-suite team needs to sit back, relax, and trust the process.
Spending money on PPC and seeing ‘immediate’ results sounds great, but the reality is that the long-term benefits of investing in SEO will outweigh any effort put into PPC.
In fact, organic desktop results receive 20x more clicks than PPC ads and SEO boasts a higher average conversion rate of 5% compared to paid search’s 3.6% across industries. With this in mind, you know you can’t move forward without SEO, even if it takes a little longer.