SEO tactics from the dslx team

Here you can visualize exactly what we’re getting at with some top-quality examples from our very own writers. We’re verging slightly into the next module’s topic, Writing for SEO, but it would be useful if you could start to get an idea of how we write.

So, if we’re talking about needs and how we promote, here’s an example of how we promote our product by pairing it with the content of the piece.

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Above you can see a piece by Liv, for corporate travel management company TravelPerk. The title of this piece is ‘Top 10 team building activities in Switzerland.’ The article has various CTAs (calls to action, which we’ll cover soon) throughout the piece, promoting either TravelPerk as a service or other resources on their website.

This is the conclusion to the piece and follows all the information about where to go with how to get there, a solution that TravelPerk can provide.

It’s very important not to make your writing sound too salesy. It can be hard when you’re really pushing a product or service, but there is an art to it that you’ll learn over time.

Here’s another example of how answering the “People Also Ask” question box in your writing can better fit the users’ intent. Additionally, for this article, you’ll see we’ve won a featured snippet thanks to the clear answers to the questions given and the secondary keywords used (other words related to “SaaS copywriting skills”).

Lastly, we’ve not only used our primary keyword throughout the document multiple times in headings and copy, but we’ve also used it in the URL. This is crucial for Google to understand what your blog is about.

As you can see here, below are the People Also Ask questions that people searched the most when looking for the KW “SaaS copywriting skills” and on the blog you can see on the table of contents how the writer
answered all these questions and more.

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