Lesson
4
of
12
Creating an outline
2 - Planning for succinctness
- How to build your brief & outline: Prepare the page
- Psychology behind the outline (headings and sections).
- Giving the reader what they came for and then what they didn’t know they needed
- What’s the logical next step for them to learn?
- How much info to give in headings, just enough to have the reader read the body text
- Hooked headings - pulling a reader in
- Presenting core info in bold in body text, so the reader feels obliged to read around it. Bold those big numbers
- How can you get the reader to read?
- Balancing SEO with mystery - writing for engines and readers. Think about your scanners and your deep learners
Writing task: Pick an ideation strategy and write your brief & outline from it.
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