The Role of Content

In order to write good content, you need to have a rock-solid understanding of the role of content for the businesses you're working with.

Being a successful content writer involves combining persuasive writing, technical expertise, and search engine optimization (SEO).

First thing’s first, where does content fit into an SEO strategy, and why is it important? Let's answer these questions.

‍

The role of content in a SEO marketing strategy

Since dslx works primarily with SaaS companies, we're going to be focusing on them. SaaS content marketing is one of the most powerful marketing strategies available to SaaS businesses.

For SaaS companies, content marketing is no longer a nice-to-have, but a must- have: a whopping 92% of SaaS marketers say that their companies see content as an important business asset – with businesses that have blogs generating 126% more leads than those who don’t.