Mastering <span class="is-softi-hero">the 3 C's</span>
What do Hemingway, Nike ads, and the best bloggers have in common?
They’ve all mastered writing convincingly, correctly, and concisely—the 3 Cs.
Whether you’re pursuing novel writing, copywriting, or the art of the perfect LinkedIn post, this creative writing course will help you develop the skills you need to give your career that ba-da-boost.
About the course
A creative writing course to <span class="is-softi">shape your career path</span>
Good creative writing comes naturally, effective creative writing is taught. All of the best—from copywriter and advertising tycoon David Ogilvy to the late and great Virginia Woolf—took the time to hone their craft.
By joining forces with other writers and teachers in the dslx academy, you can learn how to optimize your writing, be it poetry, literature, or email marketing—it’s all creative writing.
Who is it for
First of all, what <span class="is-softi">are the 3 C's</span>
They’re the practical magic of creative writing. They’re what keeps the reader reading, bring the buyer to brand-loyalty, and make culture out of slogans. They’re, the 3 Cs:
Writing Convincingly
To craft content that persuades and builds trust, you need to write convincingly. It’s crucial in sales copy, speeches, and even character building.
Writing Correctly
You’ll lose your readers without clarity and credibility. To keep readers around, you need to write using correct grammar, spelling, and structure.
Writing Concisely
Say more with fewer words. In this fluff-filled world, writing concisely is a huge tool for impact. You’ll see this skill shine in journalism, UX writing, and newsletters. For example, a well-written push notification only needs a few words—but finding the right ones is the hardest part.
What You'll learn
A look <span class="is-softi">inside the course</span>
This course is designed for busy business bees and cozy creative creatures alike, 100% online and in your own time. Once you enroll, you can visit each module and come back to it as you need to. Plus, the lecture notes are available for download (we get the on-the-go flow).
Each module includes an introduction to the topic and a blend of writing tasks, reading tasks, and real world examples to explore each “C” in depth. Here’s a further look:
Module 1: Writing convincingly
If you’re going to build followers, create compelling characters, or do any science fiction world-building, you’re going to need to be convincing. That’s what module one is for.
This module covers:
- Tone and voice
- Bucket brigades
- The art of storytelling
- Persuasive writing
- UX principles
Module 2: Writing correctly
To be taken seriously (even if you’re writing humor) as a writer, you need to write correctly. Here’s how.
This module covers:
- Writing for accessibility and inclusivity
- How to research: Insights and inspiration
- Linking for SEO
Module 3: Writing concisely
Writers are competing for attention now more than ever, with information overload going global. The medicine? Keep it simple.
This module covers:
- Concision
- Structure
Like we said, keep it simple.
Meet your instructor
Ray Slater Berry is a self-published fiction author, experienced SaaS writer, and founder of dslx: a content agency empowering dyslexic and minority group writers to do what they love. Ray has been in the content industry for over a decade and specializes in tech, travel, and UX writing.
testimonials
What our students say
"I love the Mudras at your desk video! It’s a great reminder to take a moment to connect, breathe, and enter flow. A total creativity recharge."
“Starting the day with a yoga class is key to my writing process. It helps me get centered, focussed, and motivated! I love Ray’s take on the writer’s perspective and easy approach.”
“The ‘didn’t leave the house today’ is too perfect. As a writer, it's easy to get absorbed in the creative vortex and forget that you're not just a brain, but also a body. This course serves as a reminder for me to reconnect with my body—stretch, move, and engage my senses—to keep the creativity flowing without the back pain, stiffness, and "shrimp" posture."
faqs
The 3 Cs Creative writing course <span class="is-softi">FAQs</span>
Nope! This course is geared towards writers, editors, and others looking to upskill in creative writing and beyond.
You betcha. The beauty of these kinds of online writing courses is that, upon purchase, you gain lifetime access to the course. Pause and return as you need.
We provide a digital certificate of completion perfect for your portfolio and sharing on social media. You’ll also receive a custom badge next to your author profile, should you publish work with dslxcontent.com