Introduction to <span class="is-softi-hero">SEO course</span>
At dslx, we’re friends and fans of search engines - heck, they’re basically colleagues. As a content agency that works directly with technical search engine optimization (SEO), we’ve learned what works - and what doesn’t.
In an “ever-changing digital landscape” (*cough, cough, AI-generated buzzword alarm) quality SEO is no longer just a nice-to-have, but is now a must-have for sustainable growth.
Get on the in with this introduction to SEO course.
About the course
The course that changed your world <span class="is-softi">(and organic search results)</span>
Writing killer content that nobody’s looking at? Welcome to Introduction to SEO and How to Write SEO-Friendly Content, your search engine guru course.
Learn how to get the best out of Google Analytics with this SEO training course built by real SEO writers. You’ll gain the tools, strategies, and know-how you need to optimize content, climb to the top of search engine results, and drive organic traffic.
Take it from the pros.
Who is it for
Who is this <span class="is-softi">course for?</span>
This SEO writing course is perfect for content creators, marketers, business owners, and freelancers. It applies to anyone writing for the web—be it blogs, websites, e-commerce, or digital marketing—by teaching how to craft content that’s both engaging for audiences and optimized for search algorithms.
This course is for anyone who wants to:
✔️Boost organic traffic
✔️Reach their target audience
✔️Rank higher on search engines
✔️Convert readers into customers
✔️Understand Google Analytics and SEO strategies
What You'll learn
Introduction to SEO course: <span class="is-softi">A glance</span>
Discover the ins and outs of technical SEO through 11 modules 100% online and on your own time. Once you enroll, you can visit each module and come back to it as you need to. Plus, the lecture notes are available for download (we get the on-the-go flow).
Each module includes an informed breakdown of the SEO basics catered to the topic. There are also writing tasks and quizzes for you to complete so you can put your new knowledge to the test! You’ll be able to submit your work and mark your progress using the task tracker.
Module 1: What is SEO?
This is a very thorough module in which we get an understanding of what SEO really is and why it's so important.
In this module, we look at:
- What is SEO?
- How important is SEO to businesses? Key stats and more
- Paid vs. organic search
- How Google ranks results
- How SEO works for tech companies
Module 2: Search intent
Search intent refers to the main goal a user aims to achieve when typing a query into a search engine. It's crucial to understand and address this intent when creating content in order to engage users effectively.
In this module, we look at:
- What exactly is search intent?
- The importance of search intent
- Using "People Also Ask" for keyword research
- Examples from dslx's web content work
Module 3: SaaS B2B SEO
In module 3 we discuss SaaS B2B SEO, which is essential for the online success of businesses operating in this sector.
In this module, we look at:
- What is SaaS B2B SEO?
- The B2B sales funnel
- Website performance example from dslx
Module 4: Keywords
Keywords are essential for copywriters to create focused and relevant content that targets the right users. They are words or phrases indicating the content's topic, helping major search engines classify and rank it.
In this module, we look at:
- What are keywords?
- Types of keywords
- How to use keywords effectively
- Keyword tips from dslx
Module 5: SEO tactics in action
In this module, we'll look at some examples from the dslx team to understand how to use SEO to improve your rankings. We'll also look at how to re-optimize old content so it can be fresh for Google and your users. Plus, you’ll get your first writing task! What’s a training course without a little practice?
Meet your instructor
Ray Slater Berry is a fiction writer and founder of DSLX: a content agency empowering dyslexic and minority group writers to do what they love. Ray has been in the content marketing industry for over a decade and specializes in tech, travel, and UX writing.
testimonials
What our students say
“Learning the ins and outs of technical SEO changed my writing immensely. I now have a better understanding of content marketing, keyword strategy, and what impacts website performance.”
“With each topic segmented into digestible chunks peppered with rich snippets and practical exercises, it was easy to implement Ray’s valuable tips right from the start. I saw a difference in my writing almost immediately!”
“Ray infuses his knowledge in a simple and explicit way with real-world examples that you can relate to. Along with best practices, tips, and techniques, the course provided me with the skills and, more importantly, the confidence to write captivating content and overcome my pitfalls.”
faqs
Introduction to SEO course <span class="is-softi">FAQs</span>
Not at all! Whether you’re building your own website as an entrepreneur or are a freelance writer looking for SEO tools, understanding SEO strategies, link building, and keyword research is a great way to help your career.
Absolutely! We built the academy for busy business bees and creative creatures alike, with the knowledge that time is precious and not always available. Once you’ve signed up for the course, you’re able to access the content for life. Set up a regular regime, or come back and visit as you like—whatever works best for you.
As this SEO training course is entirely online, the main thing you're going to need is internet access and a device. The rest you’ll find within the modules. Some students have found it helpful to have pen and paper to jot things down while going through the course, but—student’s choice!
We provide a digital certificate of completion perfect for your portfolio and sharing on social media. You’ll also receive a custom badge next to your author profile, should you publish work with dslxcontent.com