Introduction to <span class="is-softi-hero">Copywriting</span>
Learn the power of persuasion, how to write click-worthy headlines, and top techniques to pique intrigue in this copywriting course.
Psychology and copywriting are best friends, come see why.
About the course
A course for writing <span class="is-softi">words that work</span>
Welcome to an Introduction to Copywriting, where words turn into results. Whether you need to craft a persuasive sales page, write irresistible advertising campaigns, or whip up engaging web content, this course will teach you the art of compelling communication.
Copywriting is half art, half psychology. Discover strategies that will take your copywriting career, business, or client to the ext level with this course. Join Ray, founder of dslx and friend to freelance writers around the world, in this course and discover:
- The ins and outs behind writing that sells, connects, and converts
- How to write for the human mind and algorithms
- The role of logic and emotions in decision making
- How to humanize websites, bring psychology to the digital realm, and rock copy in other forms
And more…
Who is it for
Who is this <span class="is-softi">course for?</span>
If you’re a freelance writer looking to enhance your writing skills, a successful copywriter crafting creative ad copy, or a social media marketing manager fostering a following, this copywriting course will help you elevate your craft (and your charging fee).
More copywriters are reaping the benefits of their skills. Coherent Marketing Insights shares that the global copywriting market size will reach $42.22 billion by 2030, from its $25.29 billion in 2023—that’s a 66.96% market increase! Somebody’s going to have to craft all of that compelling copy…
Whether you need to write a sales letter or a sales page, it takes a great writer to captivate the audience and drive action. Learn how to give website visitors good quality writing that feels personal, engaging, and still meets marketing goals.
The ins and outs behind writing that sells, connects, and converts
How to write for the human mind and algorithms
The role of logic and emotions in decision making
How to humanize websites, bring psychology to the digital realm, and rock copy in other forms
And more…
What You'll learn
Why take an <span class="is-softi">Introduction to Copywriting</span>
Learn how to hook your readers
A hook grabs attention and piques interest – making a reader want to know more. More importantly, it delivers on its promise. Effective copywriting keeps the reader and audience informed and interested.
Stand out in the market
Copywriting is key to marketing, sales, and business. It’s what makes web pages sales pages, a blog post a lead magnet, and a marketing message a lasting impression.
It’s the “just do it” of Nike, the brilliant “Got milk?” idea from Goodby Silverstein & Partners (American advertising agency), and the Dove purpose campaigns that redefine beauty as the world, their audience, and, in turn, the brand continue to evolve. It’s the hook, the mood, and the glue behind why people buy the shoe.
Build brands and engage audiences
Learn how to craft messages that resonate with your audience on a deeper level. Copywriting is about creating a voice for your brand that:
- Speaks directly to your target market
- Builds trust
- Fosters loyalty
With the right words, you can turn passive readers into active fans.
Meet your instructor
You’re in good hands with Ray as your teacher. He's been in the content marketing industry for over a decade, works with SaaS brands across the world, and is the founder and director of dslx. He's seen a lot of what writers are doing right, and not so right.
Years ago, Ray identified his dyslexia while studying at Falmouth University. Many told him he should pursue something other than writing because of his dyslexia, but he pressed on with his passion. In 2021, Ray started dslx (the name was inspired by dyslexia) and ever since he's been showing them what dyslexic and minority writers can do.
As a leader, empowerer, and writer, Ray’s happy to share what he’s learned to help other great writers craft compelling copy.
testimonials
What our students say
"I love the Mudras at your desk video! It’s a great reminder to take a moment to connect, breathe, and enter flow. A total creativity recharge."
“Starting the day with a yoga class is key to my writing process. It helps me get centered, focussed, and motivated! I love Ray’s take on the writer’s perspective and easy approach.”
“The ‘didn’t leave the house today’ is too perfect. As a writer, it's easy to get absorbed in the creative vortex and forget that you're not just a brain, but also a body. This course serves as a reminder for me to reconnect with my body—stretch, move, and engage my senses—to keep the creativity flowing without the back pain, stiffness, and "shrimp" posture."
faqs
Introduction to copywriting <span class="is-softi">FAQs</span>
Not at all! In fact, this is a great course for new copywriters to gain the skills they need to become more successful in the copywriting industry.
Absolutely! That’s the beauty of the design. Upon purchase, you have lifetime access to the course and you can pause and return as you need and want. Take the time you need to develop your new skills, they deserve it.
You'll receive a digital certificate of completion that you can share in your portfolio and on social media. You’ll also receive a custom badge next to your author profile should you publish work with dslxcontent.com