The Art of <span class="is-softi-hero">storytelling</span>
It’s an infallible truth– stories shape us. From ancient oral tradition to digital destination, the storyteller recounts history, culture, and identity.
Whether you’re a fiction writer trying to add some kick to an inspiring book, or you’re a business professional wanting to create more engaging content– this one's for you. Learn the skills you need to carry a story.
About the course
Who is this <span class="is-softi">course for?</span>
Whether you work for an agency, are a freelance writer, or want to make this year the year you finally publish your novel, this course is for you. The Art of Storytelling delivers a variety of learning outcomes, from generating sales to shaping story arcs.
The following folk can benefit from this course:
- Emerging freelance writers
- Non-fiction seasoned veterans looking to upskill
- Fiction writers in need of support
- Business leaders in need of a creative edge
- Everyday folk looking for a way with words
Available 100% online, on your time. Juggle kids, college, and even an alternate career while learning how to engage audiences with prose.
Whether you choose to binge it, savor it, spread it out over time– you’ll grow from it.
Who is it for
Why is <span class="is-softi">storytelling important?</span>
Whether it’s convincing copywriting proving your product is the perfect fit, or weaving epic tales of adventure in a novel, mastering the art of telling stories transforms ideas into unforgettable experiences.
Storytelling connects people across cultures, professions, and generations. Whatever your message, there’s a story behind it, and your audience needs to be able to imagine it. Organizational psychologists have proven that successful storytelling makes the message more memorable and facts are 20 times more memorable if part of a story.
With strong storytelling skills, you can build a brand, shape a business proposal, and create narratives that stick with people. Storybooks draw unconsciously on the universal human experience— as do marketing campaigns. There’s a lot to be learned from grandmothers’ tales.
What You'll learn
Course <span class="is-softi">overview</span>
Welcome to The Art of Storytelling
- An introduction to your coach (2:08)
- Breaking down your course modules (2:37)
- Where can this storytelling course take you? (1:18)
Module 1: An Introduction to Storytelling
- What is a story? The psychology of stories and communication (3:10)
- Great stories in business: Exploring your non-fiction course reading (5:52)
- Great stories in fiction: Exploring your creative stories course reading (8:02)
Module 2: How to Build a Satisfying Story Sandwich
- Welcome: Module overview (0:43)
- An overview of The Hero’s Journey (2:08)
- The core ingredients: Breaking down the 17 chapters of The Hero’s Journey (13:19)
- The bread of your story sandwich: Beginnings and endings (10:23)
- Character building with peaks and pits
- The secret sauce: Style and language (10:58)
Module 3: How to Better Connect with your Readers
- Welcome: Module overview and reading material (0:52)
- How to conduct audience research (9:36)
- How to foster curiosity and buy-in (15:38)
- How to stay explicit (4:01)
- How to write vulnerably and relate to your readers (6:47)
Module 4: Creative Storytelling Best Practices & Minor Project
- Welcome: Module overview and reading material (1:00)
- How to show and not tell (5:41)
- The power in prose: How to write beautifully (11:04)
- How to build people and places (7:08)
- Serving tapas: Delivering in bite-size chunks (6:23)
- How to publish creative fiction (11:23)
Meet your instructor
Ray Slater Berry is a self-published fiction author, experienced SaaS writer, and founder of his own content agency, dslx.
While studying at Falmouth University Ray identified his dyslexia. While many told him he should pursue something else because of his dyslexia, he pressed on with his passion for storytelling.
In 2021, Ray started dslx—the name was inspired by dyslexia—and ever since he's been proving people wrong and showing them what dyslexic and minority writers can do.
Today, Ray is a self-published fiction author, with a psychological thriller: Golden Boy. He works with SaaS brands across the world via dslx, and is walking proof that your writing can take you wherever you want to go. If you don't know which direction that is yet, you'll find out on this course.
testimonials
What our students say
“The Art of Storytelling delves deep into the writing techniques and practices that make any story truly riveting. With each topic segmented into digestible chunks and peppered with relatable examples, it was easy to implement Ray’s valuable tips right from the start. I saw a difference in my writing almost immediately! It gave me the foundation for infusing storytelling techniques into my content and growing my confidence as a writer. The Art of Storytelling is for anyone who wants to write brand content or their own stories that engage and connect with readers on a deeper level.”
“The Art of Storytelling course unravels the mastery behind a good story. Ray infuses his knowledge in a simple and explicit way with real-world examples that you can relate to. If you want to write in a way that truly connects with the readers and keeps them eagerly anticipating the next twist, then this is the course for you.”
"I'd recommend this course to anyone who tells stories in their day-to-day lives—be it content creators, marketers, business blog writers, authors, founders, or anyone struggling to create impact through their words. It's comprehensive, detailed, and filled with examples and relatable anecdotes. It's structured in a way that takes you from the basics to the advanced-level concepts of writing—be it forming the best hooks and endings or nailing your writing style."
faqs
The Art of Storytelling <span class="is-softi">FAQs</span>
Absolutely not! This course is geared towards all types of writers, with content and exercises valuable for the novice to advanced. Whether you’re a seasoned pro looking for support and upskilling, or a fresh writer ready to commit to your practice– this class is for you.
100 percent! We mean what we say on the academy homepage, all of our courses are built for busy beasts and creative creatures. Once you purchase the course you get lifetime access to self-paced, self-assessed progress. Follow along, module by module, on your own time.
You'll receive a digital certificate of completion that you can share in your portfolio and on social media. You’ll also receive a custom badge next to your author profile should you publish work with dslxcontent.com