Examples from DSLX work

Examples from DSLX work

This hook shows immediately that this article promises:

1. Reliable information? Yes.
2. Well-researched? Yes.
3. Offering valuable advice? Yes.

This hook will be reeling in all the right readers. It promises to address two (pretty hefty) questions and give clear answers. Easy.

Easy read? Yes.

Informative content? Definitely.

This hook acknowledges the pressing need in the industry to decide on one of these approaches. It also specifies that all the questions will be answered so the reader can finally make a decision.

Here, Ella not only mentions all the topics that will be addressed but targets a pain point of the user “changing market conditions.” It says, “Hey, we’re not only going to talk about product service managers, but we’ll tackle this topic knowing that the market is changing.”

Let’s practice!

Here’s a list of possible headlines for you to improve and adjust:

1. “How to increase loyalty among your workforce”
2. “A guide to what Gen Z want in the workplace”
3. “Ideas for time-consuming tasks you need to automate”
4. “The best ways to make your 1099 more loyal to your business”

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