Types of content

Content comes in all forms, including:

• Whitepapers
• Blog posts
• eBooks
• How-to guides
• Interactive trackers and calculators
  Listicles
• Quizzes and assessments
• Webinars and live chats

Have a look at a recent DSLX article for Skale, explaining the power and different types of interactive content.
As you can see in this diagram, content is a huge part of the top-of-funnel (TOFU) customers for the SaaS industry.

In fact, over 75% of the organic traffic for SaaS companies comes from their SEO efforts, which is the most important means of bringing in new customers.