How to write a meta description

Most of the time, we’re in charge of writing the meta descriptions for our own articles.

Here’s a step-by-step of how to come up with your own:

1. Work out the user search intent. What do they want to find out, and what answers can you give?
2. Use an active voice and make it actionable.
3. Remember your title and description should go hand in hand.
4. Ensure it matches the content of the page.
5. Include a keyword or two.
6. Keep it at optimal length, 150 characters. This resource is helpful.

It’s not overly complicated, so don’t spend too much time on your meta description. Follow these simple rules and you’ll be good to go!

Let's practice!

Write a meta description for each of these articles from the dslx team:

• Cris' Complete guide on how great content should be at the core of your demand gen strategy
• Liv's A writer’s guide to implementing the science of persuasion in copywriting
• Ella's Cutting content to save your budget? 5 reasons to think again
• Armin’s 9 Essential content writing tips for outstanding blog posts
• Ray's Translating love languages for more authentic workplaces

How did you do? Let us know by sumbiting your task at our task submission tracker!