The recipe for effective content

So, what makes good content great? There are seven fool-proof steps to creating content that
smacks. Let's run through them:

1. Understanding the customer sales funnel and tailoring your content to the appropriate stage of the funnel: awareness, consideration, or decision.
2. Showcasing technical expertise to convince company decision-makers. This means simplifying complex concepts, explaining technical jargon, and providing clarity to prospects.
3. Including expert advice where possible: you can show your prospects that you’re an expert in your field—or know someone who is—and that you’re truly dedicated to providing them with valuable advice.
4. Publishing content regularly: if you want your target audience to find your SaaS product organically, it’s important not just to create high-quality content, but to publish it regularly. For a content marketing strategy to work, consistency is crucial.
5. Optimizing your article structure: from well-placed calls-to-action (CTAs) to striking titles, optimizing your format and flow is crucial to successful SaaS content creation. Your ideal word count will depend on the format and topic, but it’s advisable to aim for a minimum of 1,000 words for standard blog posts, 2,000 for long-form content, and concise 300-500 word pieces for news or product pages.
6. Remember SEO principles: it’s just as much about ranking as it is about marketing your software and demonstrating technical expertise. Keyword research is essential to produce high-quality content, which will then boost organic traffic, and help you stay on top of search engine rankings.

💡 If you're keen to discover more on this, have a look at Liv's article for Skale, on how content is used in a marketing strategy.