What is CTA?

CTA stands for call to action.

As a content writer, the pieces you write will almost always include a CTA to do with the client's product or service.

The point of the CTA is to get the reader to do something, whether it's reading another blog post, downloading a guide, or signing up to a newsletter. It helps convert target customers into qualified leads or retain a reader.

How do you write a CTA?

Once you know what you want to do, you can think about how to do it. Before you write your call to action, determine the goal you’re trying to achieve:

• Do you want to increase subscriptions?
• Boost sales?
• Move readers to another content piece?

The best CTA phrases are brief and use strong verbs. They speak directly to the user. Instead of weaker call-to-action words like click here, an effective CTA phrase example will use more specific words that speak directly to the desired outcome.