Freelance writers

A content guru’s guide to utilizing AI for creating articles

Let’s break down what ChatGPT 4 and Content AI can do, can’t do, and will do. This guide walks you through complete AI content management.

You’ve likely found yourself in a similar position to many marketing and content managers amidst the rise of AI. Do you continue to spend your budget on human creators, or do you try things out with ChatGPT or a similar AI content generator? Which, for now, seems to be a much cheaper option. 

In this guide, I’ll break down how you can and how you can’t use AI in your content creation processes. I’ve run multiple tests with numerous AI tools and will do my best—as a human content writer—to give an unbiased guide to using AI for content. 

Note: AI is ever-changing. Bookmark this blog, as I’ll be updating it at the start of each month.


  • ChatGPT 4 can be used to write blog posts, and ChatGPT content is not currently penalized by Google 
  • Some of the top AI content creation tools available are: Jasper, ChatGPT, and Rytr
  • Although ChatGPT shouldn’t be relied on as the sole creator for your content, it can help with: Evergreen Keyword suggestions, Outlining drafts, editing, title and heading suggestions, inspiring your writing, and more
  • ChatGPT will force many content writers to step up or step out of content, as they’ll need to be going beyond a simple blog to beat the bot

Can I use AI to write a blog post? 

First up, you’ve probably found yourself asking: “Can I use AI to write articles?” The short answer is yes. Of course! ChatGPT is totally capable of writing sections for articles. I’d be a fool to argue that. An AI content writer isn’t unheard of today, and it’s a useful tool for editors in SMBs with restricted resources.

In fact, I asked ChatGPT to write this article for me. You can take a look at what it put together here

Now, the prompt was focused on a 2,000-word article, and ChatGPT gave me 1,009 words, even after multiple prompts. That’s not to say it’s not a blog article. However, the process took a lot of guidance. I’ll let you be the judge of its quality.

Does AI content rank in Google?

Yes, but providing you follow a few parameters. Let’s break it down. 

You may or may not be familiar with Google’s ranking framework: EAT. While there are many on-page and off-page factors outside of this that contribute towards your page’s ranking, Google stresses three things: 

  • Expertise/Experience 
  • Authoritativeness 
  • Trustworthiness 

Google stresses that it ranks articles based on these three factors. Is your piece demonstrating experience or expertise? Is it authoritative in its sector? Is it a trustworthy source of information? 

What Google doesn’t grade is how your content is created. So, if you can build a blog article that encompasses all of the above factors with AI, then you’re on to a winning combination. 

However, there are a few SEO-related things that AI can’t currently do, and I don’t see it being able to do in the near future. Read on! 

How does AI fall short when creating SEO articles? 

The following factors are things that will help your article rank in Google, but AI cannot currently manage. 

  • Linking out to high-ranking domains 
  • Linking out to a variety of different domain types 
  • Internal linking to other valuable sources on your site 
  • Collecting and presenting expert opinions 
  • Collecting and accurately sourcing statistics or quotes 
  • Analyze, digest, and present multiple sources or data points to spot trends 
  • Understand and accommodate your website’s SEO, backlinking, and internal linking strategy 
  • Place optimized images and other media types 
  • Format articles
  • Analyze and strategize ways to beat top-ranking, competing articles 

This is just where AI falls short in terms of SEO, technical aspects that have been proven to help articles rank. If you are building content with AI, then I’d highly suggest you build out an SEO checklist for you to run through once AI is finished with your piece to ensure it has a top chance at ranking. 

Given what we’ve looked at so far, it’s not uncommon for you to lean on thinking of using a mix of both humans and machines to build your content. If you’re going for a hybrid route, then there are a couple of AI content creation tools to help complement your work. 

Shall we take a look?

Which AI tool is best for content writing?

Okay, so what is the best AI blog writer? What are the best AI content creation tools? Let’s get into some of the most popular tools out there, and how you can make the most of them for your content creation processes. 

ChatGPT: the most popular AI solution

ChatGPT is an artificial intelligence chatbot developed by OpenAI. It uses natural language processing to churn out human(ish) replies to prompts you give it. ChatGPT for writers could be a back-and-forth conversation, or you could give it a prompt to perform an action: like writing a blog.

You can generate content with ChatGPT, and there are now plenty of ChatGPT alternatives emerging. 

Chat GPT is currently free to use, with ChatGPT Plus—which offers exclusive access at peak times—coming in at $20/month. 

G2 rating: 4.9 / 5 based on 13 reviews

Jasper: an AI content generator for different types of content 

Jasper is an AI tool that specializes in helping you create AI-generated content. It handles blog posts, sales emails, Facebook ads, video scripts, and more—you name it, Jasper can create it. The tool helps teams create content tailored to their brand faster.

Jasper offers a free trial, but plans start at $49/month. Pricing depends on the number of words per month you expect to generate. 

G2 rating: 4.7 / 5 based on 1191 reviews

Rytr: a free AI tool to optimize your written content

Rytr is an AI writing assistant that helps businesses create content. You first choose your use case from 30+ options, input some context, and Rytr does the rest—in over 30 languages.

The Free Plan entitles you to generate 10k characters a month, but if that’s not enough, there are two other plans. The Saver Plan provides 100k characters for $9/month, and the Unlimited Plan is, unsurprisingly, unlimited—and will cost you $29/month.

G2 rating: 4.7 / 5 based on 736 reviews AI for copywriters stuck in a rut helps businesses generate high-quality content. Just tell what you want to create—be it blog content, sales copy, social media content, or more—and some context, and the AI tool generates multiple options to choose from.

The Free plan enables you to generate 2,000 words a month, and the Pro plan offers unlimited words for $49/month, billed monthly. There’s also an Enterprise plan, but you’ll need to request a demo for pricing.

G2 rating: 4.8 / 5 based on 163 reviews

Writesonic: optimize SEO efforts, Facebook ads, and more

Writesonic helps businesses write SEO-optimized marketing copy for blogs, essays, Facebook ads, Google Ads, Quora answers, and sales emails to increase clicks, conversions, and sales. It offers an AI-powered document editor, Sonic Editor, as well as AI editing tools, Paraphrase, Expander, and Shortener. 

Pricing depends on the number of words you expect to generate, as well as the quality of the content generated: economy, average, good, or premium. There’s a free trial that enables users to try out the platform with a limited number of words, and then the Long-form plan, which starts at $12.67/month for one user and 47,500 words. Businesses can also get in touch for custom pricing.

G2 rating: 4.7 / 5 based on 1,635 reviews AI content generation in a few clicks helps you research, write, and optimize SEO content for your website. It takes you from keywords to final draft by creating a content brief, generating high-quality content, and providing key SEO analytics features. It’s a highly-rated AI-powered SEO content tool.

Alongside a five-day trial for $1, the platform offers three plans:

  • Solo: $14.99/month
  • Basic: $44.99/month
  • Team: $114.99/month

These plans mainly vary in the number of users and articles to create and optimize a month. Businesses and writers can also opt for the Pro Add-on, which provides unlimited AI-generated words (normally capped at 4,000/month) and other premium features.

G2 rating: 4.9 / 5 based on 273 reviews

Quillbot: a co-writing AI partner to lift your content quality 

Quillbot is an AI writing tool that helps writers improve their content with the power of AI. It offers paraphrasing tools, a grammar checker, a co-writer, a summarizer, and a citation checker. You can add the Quillbot extension to Chrome and Word for working with Quillbot outside of the platform.

Quillbot is free to use, but provides restricted access to the tool and its functionalities. For example, you can only paraphrase 125 words at a time on the free plan. Signing up for the Premium Plan removes a lot of these barriers and unlocks other functionalities that aren’t available on the free version, like tone detection. This plan costs $19.95/month, billed monthly.

There are no ratings available for Quillbot.

Connexun: AI to summarize new & large data sets

Connexun is an AI tool that sources, aggregates, classifies, and summarizes news and data. It uses NLP, machine learning classification, interlanguage clustering, and more to provide real-time news tracking, AI-driven media intelligence, financial analysis, market research, and more.

You can access the News API Plan in varying capacities with three different plans:

  • Basic: $9.99/month
  • Developer: $19.99/month
  • Pro: $29.99/month

There’s also a Custom Plan, which requires you to get in touch with Connexun.

There are no ratings available for Connexun on G2.

LongShot AI: best for FAQ generation, headlines, and ideas

LongShot AI is a feature-packed AI-writing assistant. It offers a content rephraser, FAQ generator, headline generator, blog ideas generator, text extender, and more—plenty more.

It can also check content for factual accuracy and suspicious claims to ensure content you publish is high-quality and valuable. It even has a number of different content generators based on popular writing frameworks, such as AIDA, BAB, PAS, and more.

LongShot AI offers three pricing plans which, when billed yearly, cost:

  • Pro: $29/month
  • Team: $49/month
  • Agency: $375/month

The plans vary by the number of words businesses can generate a month, and how many users can access the tool. All plans offer a 5-day trial for $1.

G2 rating: 4.7 / 5 based on 73 reviews

“You can use AI tools to generate content, but you need to work later on that content to make it more special, unique at that level of rationality that maybe those AI tools may be missing. Analysis is not done by AI. They just follow A equals B. If B equals C, give me D, right? It’s just very static at this point in time, and it’s also more generic. You’ll see that sometimes when you read AI content, you can still see that the emotion is not quite there.
I think Google will move towards that. Whether those emotional elements in the text experience uniqueness in the content that’s not found anywhere else. And, that is what I feel will be needed to make sure that your content ranks higher, and that your customers can connect better with you.
If you want to connect deeply nowadays with customers, AI is not going to give it to you. AI tools are going to give you generic topics that might sound good, but not good enough for your target audience to
relate to. Your target audience is full of customers that have emotions. You need to connect with them through emotions as well.”
–Eduardo Cifre Sanchez, SEO & SEM Freelance Consultant at DIGITADU find a unique article angle or voice with artificial intelligence is a little different from the other tools we’ve looked at so far in that it doesn’t generate content for you. It finds novel angles, voices, and content to help inspire and guide your work. It’s a tool made by journalists, for journalists—with the goal of injecting diversity into writing.

You’ll need to get in touch with the team for pricing details. You’ll also have to take their word when it comes to platform quality, as no G2 reviews are available for the platform.

Narrativa: basic AI that could be one to watch

Narrativa uses natural language processing to generate content for marketing purposes, such as product descriptions, advertising messages, customer communications, and more. It offers solutions for a variety of other industries, including financial services and entertainment.

No pricing information is available for Narrative, nor can we find any G2 reviews for the product. You’ll need to get in touch to find out more.

Article Forge: AI for long-form content creation

Article Forge specializes in creating unique, SEO-optimized, long-form articles with the click of a button. Simply enter your keyword, decide on the length of the article, and let Article Forge do the rest. 

The platform offers a five-day free trial, as well as two pricing plans. The Business Plan offers custom pricing, and the Standard Plan starts at $13/month when billed annually. This price point gets you 25,000 words/month and one user.

G2 rating: 4.1 / 5 based on 41 reviews

Anyword: use AI to discover where your copy will work best

Anyword is an AI platform that helps businesses and writers generate effective copy for ads, emails, landing pages, and content. It has a wide variety of use cases, including Facebook ads, headlines, product descriptions, CTAs, Instagram captions, and more. It also provides predictive analytics capabilities, which help you test whether copy works before it goes live.

Writers can access two plans, starting at:

  • Starter: $24/month
  • Data-driven: $83/month

These plans depend on the words you need to generate a month—these plans include 30,000 words. Businesses will need to get in touch for custom pricing.

G2 rating: 4.8 / 5 based on 1023 reviews train this AI to fit your writing tone and taste enables you to create customized content in seconds. The platform can be trained to your taste, and templates make it super easy to start creating high-quality content. It’s an intuitive platform that makes AI content generation simple. offers three plans:

  • Personal: $25/month
  • Team: $165/month
  • Enterprise: custom pricing 

G2 rating: 4.7 / 5 based on 476 reviews

Surfer SEO: an OG in an AI—great for keyword allocation

Surfer SEO is an SEO workflow creator that helps businesses boost organic traffic, increase visibility, and improve their rank. It provides AI-generated suggestions and tasks for improving SEO and keeping on top of the industry. It also offers an AI outline generation tool for creating SEO content.

Surfer SEO offers four different pricing plans which, when billed annually, cost:

  • Basic: $49/month
  • Pro: $99/month
  • Business: $199/month
  • Enterprise: custom pricing

G2 rating: 4.8 / 5 based on 431 reviews

There you have it. There are a TON of AI content and SEO tools out there, and this is just a small collection of some of the best AI content writing tools. 

The exciting thing about AI right now is that it’s truly anyone’s market. There aren’t that many players in the game, and it’s a race. Although the hype definitely started with ChatGPT, it won’t take much for another competitor to swoop in and take the top spot. 

Tools will continue to shift, win and lose their popularity. They will be fighting to win and retain users, which means we should have some crazy capabilities and access at no-to-low costs. Many of these tools will be building freemium plans in order to win a loyal user base. Make the most of it while we have it, as many of them will be looking to monetize their popularity in the near future.

I say this as I’d like to remind you to be cautious about how heavily you implement certain AI tools into your processes. Be careful that you don’t drive yourself into a ditch that you cannot operate your way through without the use of AI. Your processes can become easier with AI, but you should still be able to operate if that AI is taken away from you—as it might well be! 

It’s a volatile market, and anything can happen. 

“I feel like there needs to be a combination of AI and technology. We can’t ignore it, we simply can’t fight it. It’s here and it’s getting better. But, there is something that I don’t think AI in the coming few years will be able to replace and that is the human touch.
First of all, the personal experience. AI bots read what they see on Google, they learn from data that’s available. It’s like writing a book, you don’t see two books that are the same. They are different, they have different experiences and their own stories.
This is what makes a difference when making content.”–Eduardo Cifre Sanchez, SEO & SEM Freelance Consultant at DIGITADU

How to use AI to write articles in 6 steps

I would suggest that you bookend your blog creation with AI, and perhaps pepper it in the middle of your process, but don’t let it be the entirety, or even the majority of your blog build. 

Despite the above tools varying in their capabilities, this is my recommended process for AI content writing. 

1. Have AI aid your research 

First up, many AI tools are a great aid for your technical research and article structure. For example, you can prompt AI tools to deliver you a list of recommended keywords after sharing information about your product, audience, blog goals, and keyword or phrases you’re targeting. 

There are a few AI tools that you can also prompt to ask you the questions. Essentially asking you the right question in order for you to better organize your thoughts and article structure. 

Remember that many AI tools don’t have direct access to the internet, and certainly don’t have access to expert opinions. If you’re trying to build a thought-leadership piece, you’ll need to dive heavily into the research yourself and get some qualitative results in before relying on AI. 

“I had conversations with a few folks who were already using AI for content generation in their company. They said that AI is good for them since they were able to write generic content using the tool, though, they needed to make manual edits to it as the AI-generated content came with lots of grammatical mistakes.
Since these conversations happened, I’ve learned and used the AI writing tools myself and noticed a few things:
- AI generates information available online—meaning, no fresh insights
- AI requires you to do manual editing—you’ll still need to hire an editor who can do in-depth editing
I feel AI writing tools and ChatGPT are great sources for ideating content and giving the rough idea to further write content. However, where they fall behind is the research. These tools can for sure replace entry-level writers, but not the ones who are pro at their research, conduct SME interviews, include POV in the article, and make it stand out.”

Nidhi Kala, Freelance Writer for B2B SaaS

2. Use AI to draft your outline 

Outlines can be tricky to put together and often seem overwhelming. Once you’ve got your keyword and goal of your article plugged into your free ai content generator, some AI tools are great for helping to put together an outline. 

Be sure you prompt your AI to deliver an outline that’s complete with meta title tags: H1s, H2s, H3s. It can be a great way to inspire your article and help you start with some structure. What’s important is you don’t work from this outline as the be-all and end-all. You’ll probably find that your article may naturally flow in another direction, or perhaps it’s missing a relevant topic that AI has completely missed. 

In short, let AI draft your outline, but make sure you run it by your judgments before you dive into writing or assign it to a freelancer writer.

“As an experienced writer, I think ChatGPT is more like a dependable assistant vs. a threat. First drafts have never been easier, and we can work much faster with the elimination of a chunk of the grunt work.”
Penaaz Valecha, Freelance Writer

3. Use AI to help define your knowledge 

If you’re ever stuck on a definition or understanding an acronym, then I have to admit that AI does a great job of summarizing what something does without you needing to scroll through a wealth of Google articles and rich snippets. 

So, if there are any knowledge gaps in what you need to write, fill them in with AI. Or at least allow AI to minimize your search by providing you with more context on the topic, enabling you to define your search better and get in-depth answers to exactly what you’re looking for. 

4. Pass the pen to the humans 

Next, it’s up to you, and only you—or your writer. It’s good to remember that AI tools can only go off the knowledge they’ve been given. They work from “limited” data sets, so their written solutions may not always be the best solutions; especially if they’re not working from diverse and accurate inputs. 

What’s also important to remember is that many of the free ai content generator tools are language learning tools. Although it may seem like AI is thinking, it’s not; it often provides a logical flow of words given its context. AI is not able to think with the rationality of a human. Remember that, and it will serve you well in your writing. 

I’d say that now more than ever, your articles must bring flair, personality, and storytelling if you hope to beat the bots to the top. At the same time, I will not be surprised when Google pushes more of an AI content detector and starts penalizing articles that are watermarked by AI or not providing that human EAT principle I mentioned earlier. 

“AI gives us a chance to embrace our real-life stories and emotional insights more than ever – they’re too nuanced, intricate, and unique to be automated.”
Penaaz Valecha, Freelance Writer

5. Use AI to beat your brain block 

We are human, and we are prone to human errors, which is fine, and understandable, but our imperfections no longer need to be a blocker to our work. Use some of these AI content creation tools to help you beat writer’s block or get you out of a slump in your flow. AI is great for inspiring your work or helping you discover phrasing to explain complicated problems. 

Feel free to lean on AI for these moments, but again, remember not to rely on it too heavily. 

6. Have AI run your edits

One thing that AI is fabulous for is editing. Of course, most writers are familiar with editing tools like Grammarly, or even in-app spell-checking software in Microsoft Word and Google docs. However, AI editing tools can often take your edits a step further. 

A few standout editing AI tools are Writesonic, neuroflash, and HiveMind. These tools analyze your text and are able to spot spelling mistakes and help you write copy more concisely or effectively. You can tweak your requirements depending on your audience and the tone of the article you want. 

This is a game-changer in content creation processes. Editing notoriously takes a long time to run. However, now your editors will only need to look for contextual or structural edits rather than line edits. This means you’re eliminating the risk of human error where it matters most, and you’re maximizing your editor’s time and effectiveness by giving them edits that will truly lift the piece's value, not just its readability. 

That’s it; you’re ready with a go-to-market article. 

Talk to me about ChatGPT for content and SEO

ChatGPT is on all of our minds today. It’s sweeping the content world and making some big changes. What I want to remind you of is that ChatGPT is a language learning model; it does not think. 

Codility explains it better than I can: 

“ChatGPT is an automated intelligence (AI) language model that assists users in generating human-like text based on user input. ChatGPT’s language generation abilities are based on supervised and unsupervised deep learning models that OpenAI trained on a dataset of billions of words.

The model predicts the next word in a sequence given the words that came before it. It uses this predicted word and context to predict the next most likely word, and so on. By iteratively predicting and combining words in this way, it can generate coherently structured responses, seeming as though it is thinking for itself.”

If you’re considering using ChatGPT to write your marketing content for you, take its output with a grain (or two) of salt. ChatGPT will not innovate articles for you; it will simply write what will logically come next in a string of words, given a predetermined context. 

Will AI replace SEO? 

So, if you’re wondering how to use AI for SEO, especially ChatGPT, use it as a guide, but don’t rely on it. AI content automation and an AI-based content generator like ChatGPT can give you logical strings of words, but it stops there. 

This means that, yes, it is a good resource to help you identify keywords, key terms, phrases, and questions to answer in blog articles. However, keep in mind that these suggestions will be dated and may not be accurate to what today’s market is searching for. SEO is notorious for needing constant optimization (the hint’s in the name), so you’ll always need human input coupled with a string of tools to ensure you’re building SEO strategies relevant to today’s search climate. 

ChatGPT vs. Google

Lastly, there’s a common question on whether ChatGPT will exceed Google for search. The big Google vs. ChatGPT debate. The quick answer is no. ChatGPT is great for conquering some search terms: things like recipes. These are not-so-trend-specific and notoriously awful blogs in the SEO community. ChatGPT won’t snatch the recipe search market over Google. 

However, ChatGPT won’t be able to provide the wealth of information, opinions, and inputs that Google can—which makes Google so appealing in the first place. I firmly believe that you do not need to worry about your blog audience jumping ship for ChatGPT, especially amid talks of it being a paid platform. 

“Many people will rely on AI, but what happens is eventually if you use GPT only, you’re going to have the same content that everyone else has because the source is the same. But, it is your experience when you are a real expert in the topic that will make it or break it.”
– Eduardo Cifre Sanchez, SEO & SEM Freelance Consultant at DIGITADU

How do you write content with ChatGPT?

Let’s take a look at what ChatGPT can do for your content writing process. 

Keyword suggestions: ChatGPT is great for providing keyword suggestions. Given it’s a language-learning tool, that makes sense. You can prompt ChatGPT to give you keyword lists and place them throughout an outline. 

The success of these keyword suggestions is yet to be proven successful, though. And, keep in mind the tool cannot access the internet so may provide out-of-date suggestions, and can’t assess the keywords top-ranking articles are using today. 

Outline drafts: outlines are often scary grounds to start, and ChatGPT does a great job of organizing data and figuring out a logical flow for it. 

In my tests, the outlines can seem a little generic, so use it as inspiration but not a final product.

Editing: ChatGPT provides an almost flawless line editing job. The only thing to consider is when you’re breaking the rules for readability, tone, or spice. Don’t simply accept everything the platform recommends as you may be sacrificing some of your article’s personality. 

Title and heading suggestions: being the language expert that it is, ChatGPT is able to concisely get across what you need to say under a character limit. Prompt it to provide you with heading and title suggestions, and add your flair after.

Note: this conciseness is also fab for helping you go for Google Rich Snippets, where facts often triumph over flair. 

Style suggestions: much like the popular writing tool: Grammarly, ChatGPT can also be used to provide style and tone suggestions. This will require some specific prompts in order to get right, and I think the ChatGPT API will do wonders of creating a resource your business can rely on for this. At the time of writing this article, GPT-4’s API pricing will be $0.03 per 1k prompt tokens and $0.06 per 1k completion tokens. 1,000 tokens equate to roughly 750 words.

Knowledge delivery: if you are ever struggling to understand a topic, ChatGPT can often break it down for you very simply. If this topic is constantly changing, keep in mind that it may not be an accurate overview of where your subject is right now.

Thought provoker: lastly, ChatGPT is fantastic for inspiring your writing and AI content marketing efforts. If you’re ever stuck trying to explain something, ask ChatGPT to do so, and work with a skeleton structure rather than a blank canvas.

What I’d like to stress here is to not embed ChatGPT too heavily into your blog-building processes. You’ll see one of the top searches around ChatGPT is “Why ChatGPT is down.” The platform is volatile, likely to change, and most likely to only offer real results if you’re paying for it. 

At the same time, its servers are struggling with demand. It’s now the world’s fastest-growing platform, at over 100 million MAUs, smashing TikTok’s records for new users. 

Yes, there are ChatGPT alternatives, like those we discussed above, heck there’s even new ChatGPT-orientated specialist roles emerging, like: a ChatGPT consultant, and plenty of ChatGPT marketing examples out there to inspire your content creation. There’s no doubt that the tool is here to stay, just don’t hold your breath when waiting to see to what extent. 

How an AI content detector works 

Now, there is talk of AI-resilient tools popping up. Those tools looking to fight tools like ChatGPT, or looking to at least flag non-human created content so that other platforms and industries can make the best decision on what to do with that content: whether they choose to prioritize it, penalize it, or grade it differently. 

For example, educational institutions need to run accurate AI content analysis to be able to flag this content in order to accurately assess student abilities. 

How these AI content detectors work is yet to be determined. Most are in beta and need big bucks if they’re going to compete in the market. However, it’s in Google’s best interest to develop a stellar one the quickest, so watch this space as I’m sure there will be a market leader in this sector soon.

“We can’t control the advancement of technology. Most breakthroughs need time and understanding to be accepted and acknowledged for their strengths. We can control our mindset and approach, though. Use AI to assist our intelligence vs. resist its potential threat to our jobs.—
For the future - Being exceptionally good at what we do, having irreplaceable human experiences, and beautifully articulating them in our writing is here to stay.”
Penaaz Valecha, Freelance Writer. 

Will ChatGPT and other AI replace content writers?

Now we understand how Chat GPT works, and how you can use it to enhance your blog creation process, it’s pretty clear it can do quite a lot. But, will it replace content writers? No, ChatGPT will not replace content writers, and here’s why. 

ChatGPT remains a language learning tool. It doesn’t have the brain power to innovate. So, although it can understand what logically comes next in a sentence given context, it can’t create new ideas, it can only regurgitate what it already knows, and put things together in convincing ways. 

In addition to this, there will be more AI in the future to help detect AI-created pieces, and I have no doubt that rules and regulations will be put in place to help flag these pieces: both for Google crawlers and humans alike. This will place a bias on pieces that are human-lead or AI-lead, and this bias will resonate with machines and humans the same.

What ChatGPT will do is push writers to be the best they can be. In most cases, it now makes sense to outsource product descriptions and simple cumbersome copy creation to a robot. It will free up a writer’s time to work on bigger, more valuable pieces of content—like this! 

I spoke to Shreelekha Singh, a B2B freelance writer, to get her thoughts on what the future of Chat GPT and AI looks like for the writer community. 

“I feel AI can transform the content industry as we know it. But there’s a long way to go for the current AI tech to effect this transformative change.
In its present state—with tools like ChatGPT, Jasper, etc., AI-enabled writing tech is limited to regurgitated and skin-deep content. It lacks the nuance and personality that make any content great. If you want to produce excellent output using these tools, you have to spend a lot of time writing good prompts and refining results. As a research-driven writer, I’d prefer to invest this time into my research methods.
I picture a promising future for AI-powered tools in the content writing space. We can create advanced algorithms and platforms to fuel our ideation process, support our insights with data, source unique examples, and find relevant research material.
For instance, most writers spend hours finding the correct data to support their arguments. We can easily cut this time to half (and even lower) by programming an AI bot to scour the internet and find the latest reports/surveys/data on a given topic.”
- Shreelekha Singh, B2B freelance writer

I have no doubt that those websites that continue to utilize human writers—product descriptions and all—will soon build stronger all-around brand experiences for customers, over brands that rely on robots. 

Why is this so important? At the time of writing this article, we’re in the heat of a recession. Buyers, no matter what they’re buying, are reassessing. They’re shopping around and looking for solutions and products that are more affordable and more in line with their values. It’s a crucial time for brands to be building content that people can connect with, because now more than ever, you have the opportunity to win over new customers, and keep them with you walking out of this recession. 

Wrapping it all up and sending content on its way

I have no doubt that many businesses will make it through this volatile AI climate. We’ll be making the most of the new tools that hit the market, and if we think fast and stay innovative, we’ll come out on top. 

I also have no doubt that many freelance writers will survive this too. Only if they’re prepared to put in the work to make their content shine above writing for bots—because the bots can do that now. 

My parting words? Embrace AI. Get stuck in with it. But, do so quickly. Jump on any emerging trend you see and make the most of it while it’s there. Don’t rely on it though, at least not yet. Lastly, keep your content processes for the most part in the hands of humans. The brands that continue to write for hearts over hardware will be the brands that continue to triumph—no matter what this world throws at us.

AI Content FAQs

How to use AI to generate content?

You can use AI to help generate content ideas, draft headlines, find keyword suggestions, and edit your content. AI can do a lot to aid your content processes, but it shouldn’t be left as the sole provider toward them. It still needs a lot of human guidance and prompts.

Will AI take over content creation?

No. Not in the foreseeable future. As AI develops, AI content detectors are also developing, and we’re starting to see a biased trend toward human-created content. People don’t want to read things written only by machines. They want to know that time and effort have gone into the content they’re consuming.

Free AI content creation tools?

A few popular free AI content creation tools are ChatGPT, Quillbot,, and Rytr. Just keep in mind that many of the features you’ll end up really wanting are gated to paid plans.

How can AI be used in content marketing?

Content Marketing people can use AI to support SEO strategies, automate internal processes, provide variations of human-written copy, edit work, transcribe videos and meeting recordings, and so much more. AI is a hyper-relevant and useful tool in content marketing right now.

guest writer
Ray Slater Berry
Ray Slater Berry is the founder of dslx. Born and raised in London, Ray now spends his days in sunny Barcelona, Spain. He likes to keep his fingers in the content pie and regularly writes for clients too. He specializes in travel and thought leadership content, and often works with dslx's social media clients. Ray is also a self-published fiction author, an avid beach volleyball player, and a qualified yoga instructor!

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