Services

Mind the <span class="is-softi-hero">(language) gap</span>

<span class="text-size-medium">We’ll Brit-ify your US content or yank your UK copy without losing your brand’s voice, charm, or punchlines.</span>

what we do

One message. <span class="is-softi">Multiple markets.</span>

Our B2B content localization services make your copy cross borders. 

First, we run location-specific focus groups to test how your product messaging holds up in-market. You get real feedback from real people who live where you're trying to grow. Then we tweak CTAs, swap idioms, and make sure you don’t accidentally pitch a fanny pack in London. 

It’s still your voice. Still your message.

British banter, Americanized

We twist your cheeky UK tone into all-American warmth, softening the stiff bits, dialing up the friendly, and dropping in the right cultural cues.

US copy, reborn for UK readers

We take your US content and give it a British glow-up. Have your copy earns trust and get the right kind of attention on this side of the Atlantic.

New market, same brand energy

Different markets = different habits, expectations, and cultural red flags. We map all that out before touching a single line of copy through focus groups, competitor research, and localized search trends.

Say it like a local

Punctuation, phrasing, and formatting. We adjust your content to match local norms, so it sounds natural and on-brand from first word to full stop.

Optimized as we go

If we spot a clunky intro, confusing flow, or buried CTA, we’re not leaving it untouched. We also spot opportunities to update product messaging, plug in new features, and align with what your audience cares about now.

A passport for your visuals, too

That sunny LA coworking shot? Might feel weird in rainy Manchester. We suggest image swaps that match your audience’s world, so your “relatable” content doesn’t accidentally say, “This isn’t for you.”

Elena Luchita

Head of Content @ Maze

“dslx always goes the extra mile to make sure we create valuable content for our audience, whether by interviewing experts, keeping SEO requirements in mind, or understanding and writing in our brand voice. I highly recommend working with dslx on any of your content needs–you'll be in good hands!"

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Copy that clicks, regardless of the zip code

<span class="text-size-medium">New market = new cultural quirks, new search terms, new buyer behavior. We sort it all. </span>

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Localize my content

Why us

Going local, <span class="is-softi">growing global</span>

1

Writers where your readers are

Our writers live and work across the globe! So your content carries local insight. Expect slang that lands, idioms that resonate, and cultural cues only a true local would know.

2

Your on-call creative squad

You get local-market strategists, copywriters, editors, and designers all collaborating on your project. From researching cultural nuances to the perfect tone, polishing every sentence, and choosing visuals that resonate, we cover every detail. 

3

A dedicated account manager

Your account manager lines up writers, editors, and designers, gathers your feedback, and sends one clear update—so you never have to chase emails or wonder who’s on deadline. 

4

Just one team for all your content needs

Our in-house squad can handle all your content needs—from blog posts and ebooks to landing pages and social scripts—alongside localization. One team, all your content sorted.

5

faqs

Content localization <span class="is-softi">FAQs</span>

<span class="text-size-medium">Here are some questions that often pop up for new customers.</span>

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Why is localization necessary when both the US and UK speak English?

Words, spellings, tone, references, and even humor can vary between the US and the UK. What sounds natural in New York might sound confusing (or just plain wrong) in Newcastle. Our content localization services ensure your content feels familiar, relevant, and trustworthy to the people reading it, so you’re not just understood, you’re preferred.

Do you rely on human experts, software/AI, or a combination for localization?

Our process is human-led, always. Tools help us move faster—but it’s our writers, editors, and researchers who catch the cultural nuances, phrasing quirks, and tone shifts AI still can’t handle. Every piece is reviewed by actual people who know the region, the audience, and how to make your content sound just right.

How long does it typically take to localize content?

It depends on the scope. A single blog post or landing page might take 2–3 days, while larger projects, such as full website copy or multi-piece campaigns, can take a month. We’ll give you a clear timeline upfront, and your account manager will keep everything running smoothly (and on time).

How do I decide which content to prioritize for localization?

Start with the content that’s closest to your audience—like landing pages, product pages, or high-traffic blog posts. We can help you audit your existing content, spot what’s worth localizing first, and build a plan that focuses on impact. Whether it’s content localization for the UK or content localization for the US, we’ll help you focus where it counts.