Industries
SERIOUS MARKETING FOR <span class="is-softi-hero">SERIOUS ADTECH PLATFORMS</span>
Where data meets storytelling, and strategy meets creativity.
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What we do
ADTECH MARKETING, <span class="is-softi">MEET YOUR FIREPOWER</span>
Content Writing
When your audience is full of marketers and media buyers, your content needs to actually deliver. From blog posts to whitepapers, we write assets that speak to your ICP and help your brand build trust across the funnel. Perfect for brand building, lead generation, and positioning your platform as a must-have.
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SEO & GEO
Strategic Search Engine Optimization (SEO) and Generative Engine Optimization (GEO) built specifically for adtech platforms. From attracting marketers searching for smarter solutions to helping agencies and publishers discover what you have to offer, our approach connects your platform to the right partners.
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LinkedIn Management
Your buyers are online—and they’re on LinkedIn. We craft thought leadership content, boost brand awareness, and position your team as the go-to experts in marketing for adtech companies. Our social media strategies turn connections into customers.
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Video Production
Product walkthroughs, platform explainers, animated data stories—we do it all. Our videos help adtech platforms simplify complex features, show value fast, and elevate their digital presence with binge-worthy content that keeps your audience coming back.
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Why us
THE ADTECH MONSTER <span class="is-softi">YOU WANT IN THE CORNER</span>
AdTech can be a battleground of platforms, placements, and pixel-perfect performance. The solution? Cut through the noise and connect with the right buyers. To do that, you need more than a flashy dashboard—you need a content-obsessed, SEO-savvy, creatively fearless AdTech marketing agency that gets the entire marketing funnel. That’s where we come in.
Access to specialized, senior-level talent
Our writers, strategists, and editors are entrenched in the world of digital advertising. You can find them producing long-form thought leadership or tightening ad copy for mobile apps between coffee breaks. Whatever the content, you get storytelling that drives campaign performance, nurtures loyal customers, and enhances brand trust from day one.
We understand the industry
This isn’t our first ad placement. From adtech platforms and data-driven targeting tools to the latest emerging technologies in digital experiences, we partner with adtech clients to market to marketers. We know what hooks decision-makers, how to differentiate your tech from every other “optimization engine” out there, and how to turn scroll-stopping content into real business growth.
Dedicated account manager
No ghosting. No buck passing. Just a direct line to your own expert account manager who knows your product, priorities, and pipeline. With one central point of contact, we keep your marketing efforts seamless and the chaos at bay.
Strategic-first approach
Marketing for adtech companies can’t be fluff (even if people keep trying to put it out there). It needs to be tied to clear business outcomes—from enhancing brand visibility to generating leads. Every deliverable we create connects back to your strategy. No wasted words, no random acts of content.
Async-friendly process
We work across time zones, tools, and timelines that flex with your team. Whether you’re scaling globally or running a lean crew, we keep comms clear, projects moving, and updates flowing—only pinging Slack when it’s organized, essential, or the occasional top-tier gif (we vet for quality).
We operate like an extension of your team
We plug in like an internal team member. That means collaborating on digital marketing strategies, suggesting new ideas for your sales and brand teams, and proactively looking for opportunities, like media relations, client features, or cross-platform moments that lift all ships.
How we work
BUILT TO PERFORM, FROM <span class="is-softi">FIRST PING TO FINAL REPORT</span>
Alignment on goals
We get to know your goals and your go-to-market. What’s your ICP? Where are you in your growth journey? What does success look like? We align your marketing with your business objectives from the start and are here to help address unanswered questions along the way.
Strategy & planning
We build your campaign roadmap, craft content ideas, and design a strategic content plan built for traction, not guesswork. Everything we do is built to support visibility, velocity, and value. Vroom vroom.
Execution & delivery
Here, writers write, designers design, and editors obsess. Our team gets to work creating SEO-optimized, on-brand content that builds authority, earns clicks, and helps move your audience down the funnel.
Feedback & refinement
Your feedback loop is baked into our process. We tweak, revise, and adapt until it hits the mark—and we capture all feedback in your brand boilerplate so future projects are faster and smoother. Who’s got time to waste time?
Reporting & insights
We provide monthly reports to help track content performance, brand lift, keyword ranking, and more. Expect data-based suggestions that inform next steps and sharpen campaigns. We’re not just creating content—we’re optimizing for conversion and insights that help you make your next marketing move.
Meet the team
Ella keeps our adtech clients on track and stress-free. She’s your organizational go-to—handling communication, documentation, timelines, and writer alignment. With a sharp eye for campaign performance, she’s the person who gets things done before you even realize you need them.
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FAQs
Adtech Marketing <span class="is-softi">FAQs</span>
Easy. Book a call and we’ll dive into your goals, challenges, and timelines. After that, we’ll send over a tailored proposal with recommended services and next steps.
Pricing depends on the scope of your content needs, volume, and timelines. We offer a couple of different pricing structures for you to choose from, and can tailor them to your needs. Whichever you choose, we’ll always send a clear, upfront proposal with no surprises.
Yes. We require a three-month minimum to ensure we can deliver a strategic arc of work and measure early results properly. Even in the digital world, some things take time.
Easy. Book a call and we’ll dive into your goals, challenges, and timelines. After that, we’ll send over a tailored proposal with recommended services and next steps.
