Case study: Heyflow

The challenge

As a fast-moving startup, Heyflow needed to scale its content marketing efforts without bogging down its internal product-focused team. While their team excelled at building the product, they lacked the time and in-house bandwidth to execute a consistent, SEO-driven content strategy.

They were looking for a content partner that could:

• Act like an extension of their internal team
• Stay on top of SEO trends and adapt quickly
• Create publish-ready, high-quality content across multiple formats
• Provide clear reporting and recommendations with minimal lift on their side

The solution

Enter dslx. We built a flexible, adaptive content partnership tailored to Heyflow’s evolving needs.

Here’s how we made it work:

• Multi-format content creation: We crafted case studies, YouTube video scripts, landing pages, thought leadership articles, white papers, and marketing presentations—on demand and on brand.
• Full SEO management: Our team managed everything from keyword research and SEO strategy to blog briefs, writing, and editing. Heyflow received publish-ready content with minimal back-and-forth.
• Strategy support: We monitored industry shifts and updated blog strategy accordingly, ensuring every piece stayed relevant and impactful.
• Reporting and recommendations: Our team provided regular performance reports with customized, site-wide suggestions based on SEO data and evolving best practices. We use specialised account managers with each of our clients to ensure smooth communication through a single point of contact.

The results

We started working with Heyflow in August 2024, and by Q4 of that year, they were featured in Ahref’s Top 50 Trending Tech Startups, thanks to the strategic storytelling and collaborative workflow we established.

In 11 months, we delivered:

• 53 Blog articles
• 16 Youtube Video scripts
• 4 Landing pages
• 3 Thought leadership articles
• 3 Case studies
• 1 White paper
• 1 Marketing presentation

Which contributed to the following results…

Heyflow.com domain performance:

• Clicks: 28.1K (2024) → 66.7K (2025)
• Impressions: 502K (2024) → 3.51M (2025)

Blog performance:

• Clicks: 1.98K (2024) → 7.29K (2025)
• Impressions: 211K (2024) → 1.97M (2025)
• Average position: 211K (2024) → 1.97M (2025)

Let’s build something smart together

At dslx, we don’t just deliver content, we partner with teams like Heyflow to scale strategy, streamline production, and create editorial systems that work. Whether you need high-quality writing, a sharper strategy, or help building out your content operation, we’re here to make it easy (and enjoyable).

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