Industries
LegalTech messaging that gets <span class="is-softi-hero">loyal lawyer leads</span>
Whether you’re explaining AI-powered due diligence or selling into risk-averse law firms, we help LegalTech brands create content that wins trust, opens inboxes, and lands demos. Even with a three-person approval chain.
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What we do
A content marketing agency that gets the <span class="is-softi">clause and the cause
Content that legals love
We write strategic content that earns trust with law firms, corporate legal, and procurement. From explainers to thought leadership, we turn your platform into a story worth reading.
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SEO that goes beyond the bench
We help you rank in AI Overviews, Reddit, LinkedIn, and wherever else your buyers are. Local landing pages? We handle those too—with structure that scales.
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LinkedIn that speaks legalese and sells tech
From founder-led thought leadership to team-wide engagement plays, we write posts that explain, educate, and generate leads.
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Videos that explain before they ask
Short-form, smart, and built for buyers who skim. We turn your LegalTech workflows into watchable demos, launch explainers, or thought leadership clips that play just as well in outbound as they do on-site.
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Why us
Where legal meets <span class="is-softi">lead gen</span>
Access to specialized, senior-level talent
You’ll work with senior strategists and editors who know their way around the legal tech stack and the legal mindset.
We speak fluent LegalTech
We’ve stood shoulder to shoulder with LegalTech giants, creating strategies and writing content on everything from practice management to document automation. And we’ll take that knowledge to your product, help you drive traffic, convert leads, and win over attorneys faster than an open-and-shut case.
One point of contact
You get a dedicated account manager who knows your goals, your tone, and roadmap, and keeps everything moving. They manage timelines, feedback, and reviews like it’s second nature, so you don’t have to chase updates.
Strategy before the sizzle
Every deliverable maps to a marketing strategy, not just a calendar. Whether you’re targeting law firms, corporate legal teams, or procurement leads, we build content that ties back to funnels.
Async-friendly, always on track
We work how LegalTech teams work: across time zones, tools, and a few layers of review. That means clear briefs, structured timelines, and feedback that doesn’t rely on “jumping on a quick call.” You stay focused on strategy—we keep the content moving.
We work like we’re in-house
We plug into your systems, your workflows, and your voice like we’ve been there since Series A. From strategy to delivery, everything feels in-house—except you don’t have to onboard us, manage us, or send us an org chart.
How we work
Strategic. Streamlined. <span class="is-softi">Stakeholder-Approved.</span>
Align on what matters
We start by understanding your product, your buyers, and your goals—whether that’s educating law firms, driving demo requests, or supporting enterprise sales cycles. You talk, we take notes (good ones).
Build the game plan
We map content to your sales motion. That means deciding what to create, where it lives, how it supports your team, and what success looks like. Keywords, formats, messaging—we connect it all back to your funnel.
Write it, design it, deliver it
We write, edit, and ship content that’s ready to use—blogs, LinkedIn posts, sales collateral, landing pages, videos. It’s built for LegalTech, built for buyers, and built to sound like you (on a great day).
Shape it with your feedback
You leave comments, send Looms, drop Slack notes—we make the edits. We finesse tone, tighten structure, and leave no comment unresolved. Everything gets better, together.
Track the wins and plan what’s next
We check performance: traffic, engagement, qualified leads, real results. Then we tweak the strategy, adjust the plan, and set up the next round to hit harder.
Meet the team
Ella Webber was the first full-time team member at dslx, and now works as Lead Account Manager. Based in Leeds, Ella manages writers and clients to ensure both are happy, and handles a lot of the knowledge management and process optimization at dslx. She’s especially great at managing LegalTech content workflows, coordinating feedback across multiple stakeholders, and keeping projects airtight.
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FAQs
LegalTech <span class="is-softi">FAQs</span>
Amazing. Head over to our Let’s Work Together page and tell us what you’re looking for—help with content strategy, SEO, thought leadership, or support across the entire funnel. We’ll book a quick call to learn more, then send over a custom proposal with options that fit your goals and review cycles.
Our LegalTech retainers start at €3,000/month. One-off projects (like launch packs, SEO content, or messaging strategy) begin at €1,200. Once we know what you need, we’ll send a clear, line-itemed quote—no vague estimates or surprise add-ons.
Yes. We’ve worked with LegalTech platforms across contract lifecycle, compliance, risk, automation, and more. We know how to turn technical features into trusted messaging for law firms, legal departments, and the people who read the fine print.
Amazing. Head over to our Let’s Work Together page and tell us what you’re looking for—help with content strategy, SEO, thought leadership, or support across the entire funnel. We’ll book a quick call to learn more, then send over a custom proposal with options that fit your goals and review cycles.
