Case study: SaaS FinTech

The challenge

Our client in the FinTech space approached us with a clear goal in mind: to increase their visibility and credibility, and position their solution as the best option for their ICP—CFOs and other finance professionals.

They needed SEO blog articles—each with subject matter expert (SME) input—to demonstrate their topical authority and drive a steady stream of traffic to their website—ultimately boosting conversions. 

But they didn’t have the internal capacity to do it.

Enter dslx.

The solution

dslx directly supported this FinTech’s content marketing efforts by: 

• Creating strategic content briefs and outlines aligned with SEO best practices and informed by brand positioning 
• Writing four high-level, SME-led articles a month focused on financial topics, ranging from how-tos to industry reports, case studies, and tool alternative lists
• Created free, downloadable templates and deliverables to help audiences manage daily operations and finance tasks
• Quickly optimizing existing content based on internal insights and needs, such as refreshing content that was getting increased search attention or optimizing articles that the Sales team wanted to share with prospects

The results

By building SEO-informed outlines, sourcing relevant SMEs, and creating digestible, ICP-focused content, we helped this FinTech increase: 

• Organic traffic: Ranked first page in SERPs for high-value keywords, and won the snippet and featured image for 50+ different main keywords, driving consistent traffic to their website 
• Brand authority: Helped establish our client as a topical, credible authority in the FinTech space, combining their internal expertise with external SME input to rank in LLMs and AI searches
• Conversions: Helped their team achieve conversions by writing and optimizing middle-of-funnel (MOFU) and bottom-of-funnel (BOFU) keywords

H2: Ready to be the brand authority all your ICPs turn to? 

Our approach and success were catered to this FinTech’s needs and goals. Through expert-led content, savvy SEO strategies, and agile optimizations, we were able to help this client transform their organic content efforts and win SERP space for high-value keywords.

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