Industries
Fluff - free marketing for HRtech brands that care about <span class="is-softi-hero">people and performance</span>
A strategic HRtech marketing agency for companies shaping the future of work.
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What we do
SERVICES FOR <span class="is-softi">HRTECH COMPANIES</span>
Strategic content and campaigns built for HRtech companies that want more buzz, better results, and real relationships.
CONTENT WRITING
From blog series to landing pages, our team of writers creates written pieces that turn your service into a movement. Get attention from your target audience and earn your spot on their shortlist.
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LINKEDIN MANAGEMENT
HR leaders and talent pros spend hours on LinkedIn—we’ll make sure your brand does more than show up. From founder-led thought leadership to company page growth, we’ll boost visibility and spark conversations.
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VIDEO PRODUCTION
Ditch the over-explaining. Show, don’t just tell. With high-impact explainers, product demos, and customer spotlights, we’ll help you communicate complex tools in seconds—and keep your brand top of mind.
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SEO & GEO
Get discovered by HR teams, budget holders, and operations leads through targeted SEO (Search Engine Optimization) and GEO (Generative Engine Optimization). Your brand doesn’t just show up in search results—it shows up in AI prompts and industry conversations.
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Why us
Our monster-under-the-desk moonlights as an <span class="is-softi">HRtech strategist</span>
Access to specialized, senior-level talent
From hiring trends to hybrid work dynamics, our strategists, writers, and creators have been in the HRtech trenches. You won’t have to explain what an ATS, LMS, or EX platform is—we’ve probably written a whitepaper on it already. That means no onboarding headaches, just high-quality content from day one.
We understand the industry
We keep tabs on what matters most to HR leaders, recruiters, and ops teams—from evolving compliance laws to the latest in employee experience tech. That depth of industry knowledge helps us turn your product’s features into irresistible benefits that connect with the right audiences.
Dedicated account manager
No inbox ghosts or chaotic comms. You’ll work with a single point of contact who knows your business inside and out. Strategy questions, timeline updates, last-minute PR pivots? You’ll always know exactly who to ping.
Strategic-first approach
We don’t do vanity content. Every piece of output—whether it’s a blog, video, or social campaign—is tied to your strategic marketing goals: generate leads, build trust, and position your brand as a thought leader in the future of work.
Async-friendly process
Whether your remote team is in New York or New Delhi, our proactive approach and async workflows make collaboration easy. You get project visibility, regular updates, and clear deliverables—on your schedule.
We operate like an extension of your team
We’re not just a marketing agency—we’re a strategic partner. We’ll keep our ears open for HRtech PR opportunities, cross-feature you in our other client work, and obsess over your milestones like they’re our own. Consider us your extra set of claws, and don’t be surprised if you get a holiday card.
How we work
No guesswork, no chaos - <span class="is-softi">just great marketing</span>
Our creative monster method keeps things clear, collaborative, and moving forward.
From kickoff to reporting, every phase of our process is built to keep your team in the loop, your goals on track, and your calendar breathing easy.
Alignment
We get to know your tools, customers, and goals—whether that’s demand gen, boosting thought leadership, or launching into new markets. Then we build around your milestones.
Strategy & planning
We create a content roadmap grounded in research, keywords, and positioning. Our team maps your target audience, brand tone, and topics worth ranking for.
Execution & delivery
From video to blogs, we’ll bring your ideas to life—on time, on budget, and on brand. Every piece is optimized for high SEO value and your intended audience.
Feedback & refinement
We love feedback. Every revision makes us sharper, and your boilerplate gets smarter with each round. The result? Work that keeps improving over time.
Reports & insights
Stay in the loop with transparent reporting, data on what’s working, and strategy tweaks that build momentum every month.
Meet the team
Ella Webber was the first full-time team member at dslx and now leads accounts across multiple sectors—including some of our most beloved HRtech clients. Based in Leeds, Ella ensures projects stay aligned to business goals, manages teams of writers, and fine-tunes processes to match each client’s HRtech marketing needs. Outside of work, she’s usually lifting weights, gaming, or exploring the countryside.
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FAQs
HR TECH MARKETING <span class="is-softi">FAQs</span>
Book a call with our team, and we’ll talk goals, gaps, and timelines. After that, we’ll put together a proposal built around your needs. No fluff, no pressure.
It depends on what you need, how often, and across how many service areas. We’ll price your custom package transparently, based on scope and seniority—not vague “retainer” models.
We require a 3-month starting engagement. That gives us time to build momentum, refine strategy, and start seeing traction. After that? We can scale up or down as needed.
We spend real time researching your users—whether they’re HR execs, hiring managers, or startup founders. Then we create high quality video content and written assets that speak their language, match their goals, and drive high SEO value long-term.
Book a call with our team, and we’ll talk goals, gaps, and timelines. After that, we’ll put together a proposal built around your needs. No fluff, no pressure.
Seamlessly. Whether you have a content lead or a full team, we act as your strategic partner—filling gaps, keeping projects moving, and collaborating like we’re sitting right across from you. Check out our work with Holafly for a great example of collaboration with in-house teams.
