Case study: LinkedIn management

The challenge: Jumpstarting a credible personal brand with 

The President at a multinational BPO company possessed the thought leadership knowledge to provide high-level insights into customer experience, company culture, and leadership to his network—yet he didn’t have the time or know-how to do so.

Our client needed LinkedIn personal brand management to:

• Gain visibility and attention amongst decision-makers and attract new business through thumb-stopping thought leadership content.
• Position themselves and their company as tech-led innovators in an industry being rebuilt by AI
• Establish their employer branding as culture-focused and people-first 

The dslx LinkedIn profile management personal brand-building touchpoints and solutions

dslx worked closely with the executive to position them as a thought leader, win visibility, trust, and credibility with the following: 

1. LinkedIn brand strategy and content creation: dslx created a LinkedIn personal brand strategy tailored to our client’s ICP, goals, and expertise to resonate with their target audience and garner engagement and visibility with the right audience.
2. Thought leadership content creation and posting: dslx held monthly interviews with our client and gained insights, which we used for writing and posting on LinkedIn.
3. Public relations insight outreach: dslx regularly pitched our client’s insights to relevant, highly read industry-specific blogs.
4. Sales support and reporting: dslx reported on ICPs interacting with our client’s profile, and used Sales Navigator to track buying signals, facilitating lead creation for their sales team. 
5. Community management: dslx strategically and consistently did ICP outreach, managed messages, and engaged daily with important decision makers to create report and win leads for our client.

The results

In just under a year, our client significantly expanded their LinkedIn presence, gained trust and authority within their network, secured leads for the business, enhanced their digital presence, and established their brand as a thought leader in the BPO space. 

More specifically: 

• Increased LinkedIn engagement and reach: dslx grew engagement and reach 25 times over, increasing from approximately 130 to 7,000 engagements each month and from 1,000 monthly impressions to 27,500.
• A vast network of highly relevant industry professionals and ICPS: dslx won over 1000 followers within the profile’s ICP 
• A thought leadership personal brand: Our client quickly became known for their unique, bold takes on topics like tech in the BPO industry, company culture, leadership, and customer experience. 
• Higher digital presence: Our client’s insights were regularly published in trustworthy and credible industry publications, including Fast Company, CEOUnder30, and CMS Wire. This directly translated to higher trust and credibility for out client’s brand.
• A list of qualified leads: LinkedIn profiles matching the ICP that exhibit buyer intent behaviors by interacting with our client’s profile.

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