Industries

Sticky UX writing for <span class="is-softi-hero">product-led marketing teams</span>

From conversion-winning macrocontent to feature-adopting microcopy

While content and blogs build your brand’s buzz, intuitive microcopy nudges your users down the slippery slide to adoption. At dslx, we zoom in, out, and all about so your words are as smooth as your UI.

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What we do

Our UX writing services: <span class="is-softi">From product discovery to adoption</span>

Content writing 

Educate your audience on key UX content topics like usability, UI, user research, onboarding, and information architecture. 

Content writing is the perfect way to position your brand as authoritative and build trust with your ICP.

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SEO & GEO 

The best content in the world won’t work unless your ICP can discover it. 

We write strategies and optimize content for both search engines and AI algorithms, attracting traffic through both bots and search bars. 

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LinkedIn management 

Build a buzz around your product and win brand recognition through our LinkedIn management for both personal and business profiles. 

From winning your CEO backlinks in publications to LinkedIn thought leadership on low fidelity prototypes—we’ll open ICP minds and touch hearts for brand engagement. 

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Video Production

Need to break down your new design tool step-by-step? We’re also full-stack video producers, helping you create product tutorials that stop doom scrolls and start serving your ICP solutions for their jobs-to-be-done.

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UX microcopy

Buttons. CTAs. Onboarding messages and flows. If users can see it or interact with it, we can write it. We’ll populate your UIs with personal, accessible, and concise signposts that push them farther while reflecting brand personality

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Why us

Your guiding voice for <span class="is-softi">any and every interface</span>

1

A dedicated team of senior creative copywriters

At our UX copywriting agency, we’ve written for more than a few UIs, assembled some serious product tours, and crafted conversion-winning content strategies to get people into your app in the first place. Whether you’re looking to write for the UX community or sharpen your messaging, our experienced UX writers will put our heads and pour our hearts into your product—and make it fluent in revenue.

2

If users can click it, we can write it 

At our UX writing agency, we’ve explored the future of user experience, tracked usability trends, and put together style guides for effortless navigability.

Years in the UX industry taught us to make in-app messages that massage friction points, blogs that turn casual searchers into brand loyalists, and CTAs that get clicks faster than your site’s loading time.

3

Strategy first. Words later. 

Your product’s USP, ICP, and PLG are unique—the same goes for your strategy. Our bespoke approach starts with acting as product-voice detectives. Work closely with our strategists as we step in stride with your objectives, and your goals become our goals—whether they be about your buttons or your content calendars. 

We’ll work out your funnel from TOFU to BOFU—and make it as smooth as your customer journey.

4

Our deadlines are based on your product launches

You’ve got launches to tend to, features to roll out, and campaigns to coordinate. We’re used to stretching across time zones like we’re asana, and our workflows are fully flexible to reach product success on your terms. 

We check in regularly, and you can always reach us through email, your own personal Slack channel, and regular Google Meets. We’ll even send you a meme once in a while.

5

Your marketers 🤝 our writers = happy users

The same way your product and website copy are an extension of your design, think of us as an extension of your team. We’ll warm with your workflows, work alongside your POCs, and cozy up to your calendars. Yet you won’t even notice we’re there—at least not until you check your product analytics.

6

How we work

The A to Z of our <span class="is-softi">UX writing agency strategy</span>

Enough about what makes our cosy little UX writing content agency so special. Let’s talk about what you’re here for—how we’ll handle your brand’s UX writing for optimal results, whether they be conversions or adoption.

Align on goals 

We start by specifying what long-term objective you’re after. Is it easier app navigability? Unignorable brand hype? Website traffic so high it puts your local Starbucks line to shame? We’ll work out the end game, along with your mid-term milestones and short-term wins.

Double down on strategy

dslxers unite! After understanding the what, we’ll find the how and assemble your very own bespoke UX writing strategy. Think everything from keyword research to tone and style guidelines to find your voice, along with briefs based on our extensive research, experience, and UX expertise.

Stick the landing

Now for the fun part! Our writers can’t wait to put their heads down and nerd out on your deliverables. Blog posts. LinkedIn articles. In-app copy. YouTube scripts. While we’re hard at work with your brand’s messaging, sit back and enjoy a cleared-up calendar and the excitement that comes with working with dslx—no anonymous platapuses here—we’ll tag you.

Rework for perfection

Once we deliver the doc, you’ll have ample room to leave questions, comments, and suggestions. We’ll take your feedback with a few grains of sugar in our coffee, make edits, and place your comments in a boilerplate to minimize feedback long term. You don’t need to tell us twice.

Report, learn, and refine—because that’s the dslx way

After an agreed time frame, we build out a report detailing how we’re moving full speed ahead toward your goals, along with any detours we need to make along the way. Then, we tweak our workflows until we’re fully aligned for takeoff—one milestone at a time.

Meet the team

Ray Slater Berry
Director

Ray Slater Berry is the founder of dslx. Born and raised in London, Ray now spends his days in sunny Barcelona, Spain. He likes to keep his fingers in the content pie and regularly writes for clients too. He specializes in UX writing, traveltech, and thought leadership content, and often works with dslx's social media clients. Ray is also a self-published fiction author, an avid beach volleyball player, and a qualified yoga instructor!

Ella Webber
Lead Account Manager

Ella Webber was the first full-time team member at dslx, and now works as Lead Account Manager. Born in South Wales and raised in Mallorca, Ella currently lives in Leeds—where she’s stayed since graduating from the Uni of Leeds. Ella manages writers and clients to ensure both are happy, and handles a lot of the knowledge management and process optimization at dslx. She loves the outdoors, lifting weights, and playing video games!

Armin Tanovic
Senior Content Writer + Brand Strategist

Armin is a copy/content writer with over three years of experience working at marketing and branding agencies in Europe and the U.S. Working with dslx, he's written for some of the top businesses in UX design, workplace training, travel, and more. When he's not typing away at a computer, you can find him either lifting weights, kickboxing, or reading 20th-century literature.

Sharan Kaur
Senior Writer & Editor

Based in Mumbai, Sharan Kaur Phillora has 6+ years of experience in the B2B writing industry. When she's not working, Sharan can be found immersed in murder mystery novels or exploring Mumbai's streets on her bicycle in search of the perfect slice of pizza.

Stefania Manea
Account Manager

Based in Romania, Stefania Manea brings nearly a decade of experience in crafting and executing content strategies and digital marketing campaigns for B2B SaaS brands. When she’s not diving into keyword research or fine-tuning content for search, she’s likely curled up with a horror novel, watching ominous films, or recharging in nature with her beloved beagle—who she’s fairly certain is her actual child. Music fuels her creativity, and she swears by long walks and loud playlists as the ultimate cure for creative block.

Tawni Olson
Managing Editor

FAQs

UX writing <span class="is-softi">FAQs</span>

We want to work with dslx. What are the next steps?

We’re happy to hear that. If you have any UX writing to do, tell us a bit about your business and your needs. If you’re looking to get started ASAP, you can book a 30-minute call today.

What is your general pricing range for UX writing?

Our pricing starts at a € 3,000 (EUR) minimum per month for retainer clients. Our pricing for projects starts at a € 1,200 minimum. We’ll work out an exact quote after aligning on your service needs and deliverables.

Do you have experience collaborating alongside designers for UX writing?

Yep! We’re well aware that stellar UX copy implies collaborating closely with designers. We’ve had the privilege to work with some of the best ones around, for both client work and dslx’s very own rebranding journey. We’re ready to work in step with your designers when writing microcopy, too!

We want to work with dslx. What are the next steps?

We’re happy to hear that. If you have any UX writing to do, tell us a bit about your business and your needs. If you’re looking to get started ASAP, you can book a 30-minute call today.