How SEO Can Benefit Your Tech Company: Tips & Strategies

When was the last time you ventured onto Google’s second page of results?

You couldn’t remember even if we paid you, right?

Being on the first page of Google is a requirement in today’s business world, and even more so for tech companies—search engines are your main showroom.

‍To succeed today, you need to be on the first page of Google.

That’s an undeniable fact.

And, as you probably know, search engine optimization (SEO) is a big part of what will take you there.

However, SEO is more complicated than using the right keywords and making sure your website loads fast enough for today’s attention span. This article explores how SEO can benefit your tech company and provides you with valuable tips and strategies to enhance your SEO efforts.

Fasten your seatbelts; we’re driving into the world of SEO!

How does SEO work for tech companies?

SEO helps tech companies improve their online visibility. How does it work? Will get to it, but let’s just look at its importance first:

In the tech industry, having an innovative product alone doesn't guarantee success. Effective SEO has become essential for SaaS companies, offering an average ROI of 702% and outperforming paid ads at 31%. With organic search generating between 20–40% of SaaS website traffic, depending on the industry niche and maturity of SEO practices, it's clear that SEO is a growth driver.

Yet SEO faces new challenges: nearly 60% of Google searches in the EU and 58% in the US result in zero clicks, highlighting the importance of optimizing for featured snippets and AI-generated search results. Google's increasing emphasis on mobile-first indexing and AI-driven content means tech companies need fast, user-friendly websites and structured data to stay visible.

Organic search also reduces costs, bringing in leads at roughly $147 each compared to $280 for paid marketing. Ranking at the top of search results remains critical, especially since fewer than 1% of users visit Google's second page. 

This is where SEO for technology companies comes to save the day.

SEO helps search engines discover, crawl (robot for 'inspect'), and present your web pages to (what should be) your target audience. Without it, your chances of being found online are incredibly slim.

And what about the ‘real world,’ you might be wondering? Well, getting ad space in magazines or papers, or running TV commercials or billboards is good for some brands, but for tech companies, especially those only starting, it won’t be worth it. Its ROI will be low as you’ll need to make a long-term investment and can’t guarantee your audience.

SEO enables your content to abide by Google and other search engines' algorithms—and be seen by your audience—so you can make it to the top of the SERPs. However, SEO isn’t easy. It involves holistic strategies, technical fixes, CMS optimization, and a lot of mastery over the subject to get the results you want.

Key benefits of SEO for tech companies

If you’re looking to build a business case and win a budget for an SEO strategy, or simply understand SEO better, let’s look at the benefits SEO will bring to your tech company.

Although SEO brings many benefits, here are some of the most important ones—they're likely the ones that will convince your C-suite to invest in it. 😉

SEO will bring increased online visibility

The second page of Google gets less than 1% of CTR. SEO helps your tech company climb the search engine rankings and appear prominently—on that all-important first page—when users search for relevant keywords. This increased visibility ensures that your target audience can easily find you, driving more traffic to your website.

SEO will improve your user experience

User experience is paramount in the tech industry. With SEO, you can optimize your website's structure, navigation, and load times, providing users with a seamless browsing experience. A user- and mobile-friendly website not only keeps visitors engaged but also encourages them to explore further, potentially converting them into loyal customers.

SEO will bring higher-quality website traffic

SEO focuses on attracting targeted traffic to your website. By targeting specific (high-conversion, low-volume) keywords related to your tech products or services, you can attract visitors who are genuinely interested in what you have to offer.

‍Keywords are the best matchmaker between curious or confused users and a website that will show them exactly what they need to know.

Performing proper keyword research and targeting these keywords with the help of SEO tactics will guarantee that the algorithm works in your favor, and that users will find you for what you can offer them. This leads to higher-quality traffic with a greater chance of conversions and sales.

‍‍SEO has long-term, compounding results

‍

Source: Google Click-Through Rates (CTRs) by Ranking Position in 2024 | FirstPageSage

Unlike paid advertising, which offers short-term results, SEO provides long-term benefits. By consistently implementing SEO strategies, you can establish a strong online presence and maintain a steady flow of organic traffic over time. It's an investment that keeps on giving.

SEO helps improve analytics and insights

SEO tools and analytics provide valuable data about your website's performance. By monitoring key metrics such as traffic sources, user behavior, and conversions, you can gain valuable insights into your target audience, allowing you to make informed decisions and refine your marketing strategies. If you don't know what's working and what isn't, it’s pretty hard to know what to change. Thanks to SEO audits and reports, you'll have a clear map of potential opportunities. These discoveries can go on to support your sales, finance, product, and growth teams, too.

‍SEO increases return on Investment (ROI)

A major benefit of SEO—and one your C-suite will appreciate—is its strong return on investment. SEO reduces lead generation costs significantly compared to paid channels ($147 per lead from SEO vs. $280 from PPC). Organic traffic also converts consistently, averaging around 2.4%, providing reliable growth without inflated costs.

Unlike paid advertising, which often delivers immediate but short-lived results, SEO creates sustained growth. For example, industries like financial services earn about $11.10 in revenue for each dollar spent on SEO. Additionally, 70% of marketers prefer SEO over PPC because it establishes trust and generates long-term revenue.

While SEO results aren't immediate, the investment delivers consistent performance and predictable growth.

10 Tips for improving your tech company's SEO

Now that we understand the importance of SEO, let's explore some practical tips to enhance your tech company's SEO efforts today.

1. Conduct an SEO audit

Before optimizing anything, you need a clear picture of where your site stands. An SEO audit helps you identify what’s helping, what’s hurting, and what’s missing. It’s the groundwork—without it, you’re guessing.

Start with technical basics. Is your site crawlable? Are all your important pages indexed? Use tools like Google Search Console and Screaming Frog to uncover issues like broken links, redirect loops, slow pages, or orphaned content. These are silent killers that often go unnoticed.

Then check how your site performs on mobile. Google now indexes mobile versions first. If your layout breaks, buttons are too small, or load times drag, you're going to fall behind—no matter how good your content is.

Lastly, review your metadata. Page titles, meta descriptions, header structure—these small elements guide both users and search engines. If they’re missing, duplicated, or irrelevant, fix them. A good audit surfaces these details early so you can clean them up before you start creating or optimizing new content.

2. Optimize for Google's AI-powered search

After your audit, your next step is adapting to how search works now—not how it worked five years ago.

In 2024, Google rolled out AI Overviews—formerly known as the Search Generative Experience (SGE). These are AI-generated summaries that sit at the top of search results. They pull content from multiple websites and display the answer directly—often before any link gets clicked. This has made zero-click searches the norm, especially for high-intent queries.

If you’re not showing up in those summaries, you’re invisible.

Here’s what it looks like:

To optimize for AI-powered search, start with Featured Snippets. These are the blurbs Google pulls to generate quick answers—definitions, how-tos, comparisons, or bullet lists. If your content earns that spot, it’s likely to be included in AI Overviews too.

Make it easy for Google’s AI to pull from your content:

• Use structured data (like FAQ and How-To schema) to mark up your pages
• Write clear, concise answers to common questions near the top of your content
• Format using headers, bullet points, and short paragraphs so AI can scan your content easily
• Focus on intent-based content—not just keywords, but what the user actually wants to know
• Keep your pages up-to-date—AI favors fresh, relevant, and accurate sources

3. Create user-centric content

Now that your site is technically sound and aligned with how Google displays results, shift your focus to what actually lives on the page: the content.

User-centric content means writing for people, not just search engines. It’s about understanding what your audience needs—then giving it to them clearly, quickly, and in their language. We took that idea and ran with it—here’s how we designed this piece like a reading experience.

Start with intent. Every search has a reason behind it. Is someone trying to learn something? Compare tools? Make a buying decision? Your content should match that moment. If they’re early in the journey, write guides. If they’re evaluating, write comparisons. If they’re ready to decide, give them proof and clarity.

Use structure to your advantage. Subheadings, bullet points, short paragraphs—these help Google (and AI) scan and surface your content in Featured Snippets and Overviews.

💡Want a quick breakdown of user intent types—and how to match your content to them? Check out our post on LinkedIn.

4. Improve technical SEO for Google's mobile-first indexing

As of July 2024, Google fully switched to mobile-first indexing. That means if your site doesn’t load or work well on mobile, it won’t get indexed. At all. Even if your desktop site is perfect.

Google now uses the mobile version of your site as the primary version for crawling, indexing, and ranking. This shift reflects the obvious: most people search on their phones.

What does that mean for you?

• Mobile accessibility is now non-negotiable. If your site doesn’t load on mobile, it’s out of the index.
• Your rankings depend on mobile performance. Slow load times, awkward layouts, or broken mobile UX will push you down the search results.
• Googlebot Smartphone is now the default crawler. That’s the version of Google’s bot that simulates a phone when checking your site.

One thing Google uses to evaluate performance is Core Web Vitals—a set of metrics that measure how fast and stable your site feels to users:

• Largest Contentful Paint (LCP): How fast your main content loads (goal: under 2.5s)
• First Input Delay (FID) / Interaction to Next Paint (INP): How quickly your site responds when someone taps or clicks (goal: under 200ms)
• Cumulative Layout Shift (CLS): How stable your layout is while loading—no jumping buttons or shifting images (goal: less than 0.1)

Use PageSpeed Insights and Search Console’s Core Web Vitals report to test your mobile performance. Fix what’s slowing you down—oversized images, unoptimized code, or bloated scripts.

In short: go mobile or go invisible. 

5. Strengthen your backlink profile

Backlinks still matter—a lot. They’re one of Google’s strongest signals for authority and trust. But it’s not just about getting links. It’s about getting the right links. 

Google’s AI-powered search now pays closer attention to where your links come from, what context they appear in, and whether they support your content’s credibility. Start by auditing your current backlinks. Use tools like Ahrefs, Semrush, or Google Search Console. Look for:

• Toxic or spammy domains you should disavow
• Orphaned content (pages with no links pointing to them)
• Pages with potential—content that’s valuable but underlinked

Then, build strategically:

• Create content worth linking to: original research, expert explainers, deep dives
• Pitch your content to relevant blogs, newsletters, and media outlets
• Partner with others in your space—guest posts, co-marketing, podcast appearances
• Get listed in curated directories, product review roundups, or resource pages that make sense for your industry

Don’t forget internal links. Google uses them to understand your site’s structure and flow. Make sure high-authority pages pass value to others that need a boost.

And avoid shortcuts. Buying links or flooding forums doesn’t work anymore—if it ever did. Google’s link spam update in 2024 made sure of that.

6. Focus on E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness)

Google doesn’t just care what you say. It cares who’s saying it, why they’re qualified, and whether people trust them.

That’s what E-E-A-T is about. It stands for Experience, Expertise, Authoritativeness, and Trustworthiness—and it’s a core part of how Google evaluates content, especially in sensitive or complex industries like tech, finance, and healthcare.

Here’s how to show it:

• Experience: Show you’ve done the thing you’re talking about. If you’re writing about scaling a SaaS platform, make sure it’s coming from someone who’s actually done it—or tie their insights to your own product or process.
• Expertise: Make sure your content is written or reviewed by people who know the subject. Include bylines, credentials, or links to author profiles. Don’t let AI-generated content do all the talking.
• Authoritativeness: Build a strong content foundation around the topics you want to be known for. Publish regularly. Earn backlinks. Get quoted. Show up in industry conversations.
• Trustworthiness: Use HTTPS. Be transparent about who you are. List a real team. Avoid clickbait. Fact-check everything. If people don’t trust your site, neither will Google.

7. Leverage semantic SEO and topic clusters

Google doesn't just look for keywords anymore. It looks for meaning. 

Start with semantic SEO. Instead of repeating one keyword like “cloud security,” your content should naturally include related ideas—like data encryption, compliance frameworks (like SOC 2 or ISO 27001), IAM (identity access management), shared responsibility models, and breach prevention. This tells Google (and users) that your content covers the topic fully. 

Then organize your content using topic clusters. Here’s how it could look for a company that offers a cloud security solution:

🏠 Pillar Page:

• "The Complete Guide to Cloud Security for SaaS Companies": This is your deep, evergreen hub page
  

🔗 Cluster Pages (linked from the pillar):

• “What is SOC 2 Compliance and Why It Matters”
• “Top 5 Cloud Security Threats in 2025”
• “Cloud Security vs. On-Prem Security: What CTOs Need to Know”
• “Best Practices for Securing Data in AWS”
• “How DevOps and Security Teams Can Work Together”

Each page adds detail to the overall topic and links back to the pillar. When Google crawls your site, it sees a well-structured set of pages covering one subject from every angle.

10. Monitor, adapt, and optimize regularly

What works today might stall next quarter. Algorithms shift. Competitors catch up. User behavior changes. The only way to stay visible is to stay active.

Track how your content performs. Look at traffic, rankings, click-through rates, time on page, and conversions. Use tools like:

• Google Search Console (for impressions, clicks, and ranking changes)
• GA4 (for on-page behavior and funnel drop-offs)
• Ahrefs or Semrush (for keyword movement and backlink tracking)
  

Don’t just monitor—adapt. If rankings drop, find out why. If traffic plateaus, update your content. If a blog post is driving conversions, link to it more. Treat your content like a product—something that gets better over time.

Build a habit of quarterly content audits. Refresh outdated pages. Add new internal links. Prune what’s no longer relevant. SEO rewards momentum and penalizes neglect.

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Strategies for measuring and tracking SEO success

Implementing SEO strategies is just the beginning—measuring and tracking your SEO success is just as important. Here are some strategies to help you measure the effectiveness of your SEO efforts:

Use analytics tools

Source: Google Analytics automated report | Octobord

Leverage tools like Google Analytics, Screaming Frog, Semrush, or Moz to monitor your website's performance.

Understand which metrics to track for your goals, such as:

• Organic traffic
• Bounce rate
• Average session duration
• Goal conversions

These metrics will help you gain insights into the impact of your SEO strategies.

Make sure you’re monitoring your KPIs regularly, but don't forget that some metrics will take longer to show changes, so don't fret, just learn how it works and act accordingly. Monitoring too often can give you headaches, but monitoring too late can mean delaying efforts and spending time where it wasn't needed.

‍Monitor SERPs

Source: SERP Checker | ahrefs

Regularly monitor your search engine rankings to gauge the effectiveness of your SEO efforts. Identify keywords that are driving traffic to your website and track their performance over time. This will help you identify areas for improvement and refine your SEO strategy accordingly.

Additionally, don't forget to stay up-to-date with Google's guidelines and algorithm. It’s changing and constantly adapting to users' needs, so it should be your north star for a more effective strategy.

Measure engagement metrics

Source: Everything you need to know about Google Analytics 4 engagement rate | Data Driven

Engagement metrics such as click-through rate, time on page, and social shares provide insights into how useful users find your content. Analyze these metrics to understand which pages and content resonate the most with your audience—enabling you to optimize your SEO efforts further, and build out a more successful content plan.

SEO only works because it answers to what users want, so act accordingly, and put your readers at the center of your whole content strategy.

Track competitor performance

Keep an eye on your competitors' SEO strategies and performance. Analyze their keyword rankings, backlink profiles, and other content marketing strategies to identify opportunities and stay ahead in the game.

The opportunities that technology brings are amazing, but there are also some challenges to face.

For example, there’s a constant flow of new competitors that are finding their way into the arena and working hard to be on top constantly, so always be on the lookout for where you can beat them.

Factors to consider when choosing an SEO agency for your tech company

If you feel overwhelmed with the complexities of SEO, you’re not alone. That’s why you can leave SEO in the hands of experts by partnering with a reputable SEO and content agency like dslx 👋 

Just make sure to consider the following factors when choosing an SEO agency for your tech company:

Experience and expertise

Look for an agency that has a proven track record in providing SEO services to tech companies. A solid portfolio and positive client testimonials are indicators of their experience and expertise. Checking case studies can help you better understand what they do and how they do it to achieve real results.

For example, here's our case study about how we managed to go from 0 to 500K unique page views in less than a year.

Services on offer

Ensure that the SEO agency offers a comprehensive range of services, including keyword research, content optimization, technical SEO, link building, lead generation, and analytics tracking—and even better, content creation, too. A holistic approach is crucial to achieving optimal results.

Industry knowledge

Tech companies have unique challenges and requirements. Choose an SEO agency that understands the intricacies of your tech industry and can tailor their strategies to meet your needs. Check their case studies and customer reviews on sites like Capterra and G2. This way you'll see if they've worked with similar companies in your industry or niche, and what they’ve been able to achieve for them.

Customization and flexibility

Your tech company is unique, and your SEO strategy should reflect that. Look for an agency that provides customized solutions and is flexible in adapting to your changing business goals, requirements, and budget.

By implementing the tips and strategies outlined and choosing the right SEO agency—hello!—you can optimize your SEO efforts and achieve remarkable results in the highly competitive tech industry.

Let dslx help you embrace the power of SEO and help you increase revenue, exponential growth, and [add something about collaborating with a team like ours… and how that makes a difference to results].

SEO for tech companies FAQs

What are some common SEO mistakes that tech companies make?

Common SEO mistakes include:

• Neglecting keyword research
• Ignoring on-page optimization
• Overlooking technical SEO issues
• Failing to create high-quality and shareable content
• Repeating meta descriptions
• Cannibalizing content
• Incorrect formatting in your CMS

‍What role does keyword research play in SEO for tech companies?

Keyword research helps tech companies identify the terms and phrases their target audience is searching for. By incorporating these keywords strategically into their content, tech companies can improve their search engine rankings and attract relevant traffic.

How can tech companies measure and track their SEO success?

Tech companies can measure their SEO success by monitoring metrics such as organic traffic, keyword rankings, engagement metrics, conversion rates, and ROI. Tools like Google Analytics and SEO platforms provide valuable insights into these metrics.

How can tech companies measure the ROI of their SEO efforts?

To measure the ROI of SEO efforts, tech companies should track the value of conversions generated through organic search traffic and compare it with the cost incurred in implementing SEO strategies. This calculation provides a clear picture of the return on investment.

What is the critical role of SEO in the tech industry?

The critical role of SEO in the tech industry is undeniable. By employing clever strategies and techniques, you can significantly boost your website's organic traffic and secure top positions on SERPs. This results in more targeted visitors, increased online presence, and a substantial uplift for your brand and business. SEO has the power to drive success for technology companies.