Case study: Volleyball World

The challenge

Volleyball World needs a presence across major social media platforms. And while Volleyball World has been able to build that presence on Instagram, TikTok, X, and YouTube, they lacked a content strategy for LinkedIn. Volleyball World focused most of its marketing strategy on B2C-targeted content. Their marketing and social content specialty lay in attracting fans rather than potential partners. They needed a social media agency with the expertise and experience to convey their messaging to potential endemic and non-endemic partners on LinkedIn.

Volleyball World came to dslx looking for:

• A rolling content calendar with four to five LinkedIn posts every week
• A team that could rework press releases announcing partnerships and products into engaging LinkedIn posts
• A working content strategy that helps Volleyball World continually communicate its vision and generate partnership opportunities
• Regular community management on LinkedIn, including replying to comments and engaging with industry leaders
• Communicating Volleyball World’s messaging and positioning on sensitive PR topics
• Regular LinkedIn content campaigns for new products, partnerships, and athlete stories

The solution

From 2025 to 2026, dslx has worked as an extension of Volleyball World’s social media team. Beyond delivering a rolling content calendar to build Volleyball World’s LinkedIn presence, our team has written LinkedIn announcements based on press releases, managed Volleyball World’s LinkedIn profile, and coordinated LinkedIn campaigns targeting brand partnerships.

These are the goals we’re working towards:

• Build Volleyball World’s unique voice and messaging on LinkedIn
• Grow a B2B audience of potential endemic and non-endemic partners, sponsors, and industry decision-makers, not just fans
• Establish Volleyball World as a commercially significant sport by owning its business narrative, backed by proof points like attendance, viewership, and partnership wins
• Make key moments, such as launches, partnerships and VNL events, land harder through timely, event-based content that drives reach and engagement
• Build an engaged business community on the page, growing followers, reactions and conversations with relevant stakeholders
• Extend Volleyball World’s reach beyond LinkedIn, so its posts become a trusted source in search and LLM results

The results

The results we’ve achieved with Volleyball World highlight the importance of consistently delivering B2B content, even for a company that makes most of its revenue directly from fans:

Throughout 2026, we saw:

• 300+ posts for Volleyball World’s LinkedIn page
• Over 900,000 impressions
• Over 17,000 reactions
• Over 700 comments
• 7,000+ new followers

“dslx Sports helped us get consistent growth for our LinkedIn channel. We went from virtually no presence on the platform to exponential follower growth, a dedicated and engaged community, and people reaching out to partner with us.”

— Stéphanie Giardina, COO at Volleyball World

The clearest signal that the dslx strategy is working is the conversations it has started. Since we began publishing on Volleyball World’s LinkedIn, partnership opportunities and inbound DMs have flowed in steadily from endemic and non-endemic brands, sponsors, and decision-makers the page was built to reach.

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