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Tawni Olson

Tawni (ex-Hotjar) is a Freelance Content Specialist, Editor, and Project Manager. She joined dslx to help with edits, and to support and upskill the team with Looms full of editing and writing tips, which we'll eventually turn into academy lessons. If you need her, Tawni can be found working from her sunny balcony, going for (very) long walks with her new puppy, and reading. Always, always reading.

most recent articles

Freelance writers

Forget the Ladder—Your Path to Content Marketing is a Jungle Gym

July 9, 2025
dslx monster climbing up the ladder
Content teams
HR & business leaders

The 8 Best SaaS Marketing Agencies to Supercharge Your Growth

July 3, 2025
dslx monster sitting on a chair
Freelance writers
Content teams

How to create awe-inspiring thought leadership content

May 23, 2025
A dslx monster typing on a laptop with a DSLX sticker, surrounded by blue thought clouds floating around its head.
Content teams
dslx hot takes

How to apply the IKEA effect to your content marketing strategy

May 23, 2025
A dslx monster is shown on a green computer screen, happily reading a blog post.
HR & business leaders

Leading with neurodiversity: Ray’s vision for a neurodivergent-friendly workplace

May 23, 2025
A DSLX monster forms a heart shape with its hands while hugging a pink heart to its chest, smiling warmly.
Freelance writers
Content teams

How to Write a Lead-In: 7 Openers That Hook and Hold

May 21, 2025
dslx monster writing articles
Freelance writers
Content teams

How to Write Paragraphs with Rhythm, Intent, and Style

May 20, 2025
Monster holding a step-by-step book
Content teams
Freelance writers

5 Indispensable steps to boost your domain authority (DA) and elevate search rankings

May 13, 2025
A dslx monster has a book open on a green and orange background
dslx hot takes
Content teams

Where can content go next?

May 1, 2025
monster in pink background
Content teams
Freelance writers

From Told to Sold: How to Use Storytelling in Your Email Marketing Campaigns

April 17, 2025
An illustrated black monster sitting at a desk with a laptop on its lap, raising its hands in celebration of its creativity.
Freelance writers
Content teams

5 RX Writing Strategies for B2B SaaS Writers: How to Design Immersive Reading Experiences

April 16, 2025
a monster sitting at his laptop, taken aback by the amazing content he just read. There is a light blue background
Freelance writers
Content teams

8 Content Frameworks and Approaches that Make Messy Ideas Look Intentional

April 9, 2025
Illustrated dslx monster in glasses and sweater vest pointing with a pencil on beige background.
Freelance writers

How to write introductions to hook and engage your readers (+ free 50 hooks templates)

April 7, 2025
A dslx monster on a light green background holding a pink box with notes coming out of it.
Content teams
Freelance writers

Storytelling for brand building: The makings of a memorable message

April 4, 2025
A dslx monster juggling a microphone, a pen, some paper, and more. You can see the monster's brain (in a non-gross way) and there are daisies growing from it.
Freelance writers
Content teams

How to Write ‘How-Tos’ That Convert, Rank, and Make Sense

April 4, 2025
A dslx monster's hand with five fingers that end in the monsters face. There is a light blue background.
Content teams

The dslx rebrand journey

May 30, 2024
A scrapbook of the different steps in the rebranding process of dslx.
Content teams
Freelance writers

Content isn’t dead, it’s just changed: A 2025 playbook for tech brands

June 10, 2025
Content creation strategies for tech companies